Senior Manager - Marketing Strategy

United Airlines

There’s never been a more exciting time to join United Airlines. We’re on a path towards becoming the best airline in the history of aviation. Our shared purpose – Connecting People, Uniting the World – is about more than getting people from one place to another. It also means that as a global company that operates in hundreds of locations around the world with millions of customers and tens of thousands of employees, we have a unique responsibility to uplift and provide opportunities in the places where we work, live and fly, and we can only do that with a truly diverse and inclusive workforce. And we’re growing – in the years ahead, we’ll hire tens of thousands of people across every area of the airline. Our careers include a competitive benefits package aimed at keeping you happy, healthy and well-traveled. From employee-run "Business Resource Group" communities to world-class benefits like parental leave, 401k and privileges like space available travel, United is truly a one-of-a-kind place to work. Are you ready to travel the world?

Position Details

Senior Manager - Marketing Strategy
Chicago Illinois
Chicago, IL

Our Marketing and Loyalty team is the strategic force behind United’s industry-leading brand and experience, supporting revenue growth by turning customers into lifelong United flyers. Our marketing communications, market research and brand teams drive travelers’ familiarity and engagement with the United brand. Our product, design and service teams bring the signature United brand to life in our clubs and onboard our aircraft, ensuring a seamless, premier experience. And when customers choose United again and again, that’s because the loyalty team has been hard at work crafting an award-winning program. Our loyalty team manages United MileagePlus®, building travel and lifestyle partnerships that customers can engage with every day, and works with our Star Alliance partners to ensure United can take you anywhere you want to go.

Exciting opportunity to do breakthrough B2B marketing strategy and social media for the world's best and largest airline. Entrepreneurial in spirit, a ‘builder’ at heart, a strategic thinker with an eye on detail, the Senior Manager - Marketing Strategy will work across functions to launch brands and products to achieve business goals.

Key Responsibilities:

  • Bring comprehensive marketing vision and brand strategy to marketing programs that deliver business and sales objectives. 
  • Manage the strategic development and program execution of B2B, demand generation, content, brand, social media, digital product marketing, events, and customer marketing. 
  • Oversee and advise creative on development of brand, co-branded, social, program, event and loyalty materials and campaigns. 
  • Strategize with the United creative team, MileagePlus and sales and business development on marketing needs and work collaboratively with cross-functional partners on marketing and creative requests.

***This is a hybrid position with weekly in office days spent at our NYC or Chicago office***


United values diverse experiences, perspectives, and we encourage everyone who meets the minimum qualifications to apply. While having the “desired” qualifications make for a stronger candidate, we encourage applicants who may not feel they check ALL of those boxes! We are always looking for individuals who will bring something new to the table!

What’s needed to succeed (Minimum Qualifications):

  • Bachelor’s degree in Marketing and Communications or a relevant technical or business (MBA) post graduate degree. 
  • 7+ years in B2B Marketing Strategy, Advertising, Digital Media, Social Media marketing, AdTech and/or Martech industry. 
  • Experience managing 3rd party creative agencies and design resources. 
  • An entrepreneurial mindset, broad business and technical acumen and a strong aptitude for working through ambiguity. 
  • Proven expertise in building brand strategy and launching new brands and products in the Advertising, Media and/or Technology sector. 
  • Cross functional experience strategizing with sales leadership on marketing needs. 
  • Strong understanding of brand safety and design best practices. 
  • Ability to manage multiple projects simultaneously in a fast-paced environment 
  • Authorized to work in the United States for any employer without visa sponsorship

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