Senior Manager, Marketing

Join our Team at Fresenius Kabi as a leader in the role of a Senior Marketing Manager. Play a pivotal role within marketing in moving initiatives forward, as well as helping establish a long range plan to fuel portfolio growth. This would include maximizing revenue and gross profit for products in the pharmaceutical division by providing market analysis, branding influence, and strategic planning within this portfolio.

This position is heavily reliant on interacting with multiple Fresenius Kabi business functions including product development, regulatory, project management, manufacturing, business analytics, contract marketing, customer service, sales, and national accounts. The candidate must be able to successfully facilitate and complete projects in a “dotted line” environment. The ideal candidate must be able to work independently, as well as have the ability to prioritize issues, deal with ambiguity and manage conflicting deadlines.

Preference will be given to candidates that hold an effective understanding of the hospital environment and product applications in the pharmaceutical market to help influence product design and sales performance.

Responsibilities:

• Develop and maintain an understanding of Fresenius Kabi’s assigned therapeutic class, including current and future market trends, products, and competitors. 
• Actively champion assigned products through feasibility, development, commercialization, and post-commercialization to ensure target sales and gross profit objectives are achieved. 
• Maintain a thorough understanding of the future pipeline products and their characteristics and requirements, e.g. patent issues, competitive landscape, manufacturing challenges, pricing and market dynamics, barriers to entry. 
• Create go-to-market strategy for new product launches and line extensions. Lead the commercial launch execution including the development of brand positioning, pricing strategy, and product forecasting. 
• Conduct continuous surveillance of the environmental landscape in order to assess and make recommendations of future product needs to help achieve business goals. Define market research needs and works with Director of Market Research to design research studies to inform customer requirements and product development. 
• Collaborate cross-functionally to align forecasting goals between the Market Unit (MU) and the Production Unit (PU). Work with internal/external manufacturing, supply chain, and customer service to ensure accurate and timely forecasting for new and existing products. Includes monthly analysis of key variances and market drivers to help improve forecast accuracy. 
• Actively work with business analytics team in regular forecasting cycles to derive market and product assumptions. Develop a thorough understanding of key product performance metrics including sales variances and contract compliance opportunities. 
• Provide pricing recommendations to help maximize portfolio sales and gross profit. Serve as a resource and partner in the various sales channels such as specialty distributors, wholesalers, and group purchasing organizations. Work with national accounts, trade relations, business analytics, and contract marketing. 
• Work in collaboration with Business Unit (BU) Portfolio Team and Business Development to make go/no go recommendations on new pipeline candidates as well as assess the market potential for creative line extensions that augment our competitive advantage. 
• Support the Market Unit (MU) and Business Unit (BU) in the annual strategic plan process by assessing the competitive landscape, channel opportunities, and platform initiatives. 
• Identify and resolve emerging issues that may impact project, department or corporate goals. Recognize potential threats to success and elevate issues to senior management. Propose solutions, resolve conflicts within cross functional teams when possible and make recommendations for process improvements.

Requirements:

• BA or BS required; a graduate degree is preferred. 
• 7+ years of experience in the healthcare industry required. Experience in the generic pharmaceutical and/or hospital business a plus. 
• A minimum of 2 years experience in one or more of the following areas required: marketing, sales, contract marketing, commercial finance (FP&A), business development, project or portfolio management. 
• Strong analytical skills and attention to detail required. 
• Effective communication, negotiation and presentation skills. 
• Superior interpersonal and leadership skills with the ability to manage cross-functional teams. 
• Aptitude to drive results in a matrix organization and influence others who you do not have direct authority over. 
• Strong achievement orientation with creative problem solving and innovative mindset. 
• Able to manage multiple complex projects with solid time management skills. 
• Capacity to make key-decisions with limited manager oversight. 
• Proficient in Microsoft Office applications including Word, Excel, and Powerpoint. 
• Some domestic and international travel required.

We offer an excellent salary and benefits package including medical, dental and vision coverage, as well as life insurance, disability,401K with company match, andwellness program.