Senior Marketing & Communications Specialist (Remote in Wisconsin)

Senior Marketing & Communications Specialist

Division or Department: Healthcare Transformation, Marketing and Communications

Pay Type: Salaried

Workforce Classification: Full time (75-100%), .80 FTE, 32 hours/week

JOB SUMMARY:

1. Reports directly to: Marketing and Communications Manager

2. Other individuals or MetaStar staff with whom the person works on a regular basis:

• Vice President of Healthcare Transformation
• Marketing and Communications staff
• Healthcare Transformation Program Managers
• Administrative Assistants
• Project Specialists 
• Project Vendors
• Healthcare Transformation Department Team

ORGANIZATIONAL CORE COMPETENCIES:

• Contributes to MetaStar’s Mission, Vision, Values 
• Uses Quality Improvement Concepts in daily practice 
• Provides Excellent Customer Service 
• Shows Initiative

PHYSICAL EFFORT AND WORKING CONDITIONS:

The requirements and conditions described below are representative of the general environment the individual is exposed to on a day-to-day basis while performing this job.

• Manual Dexterity: Ability to operate computer and telephone
• Physical Effort: Ability to sit or stand for five-to-eight hours per day (depending on scheduled FTE); occasionally lifting up to 15 pounds.
• Equipment Used: Computer and telephone Working Conditions: Traditional office environment; required to work on a computer five-to-eight hours per day (depending on scheduled FTE)

Essential duties and responsibilities:

To successfully perform this job, the individual must be able to perform each essential job function satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

• Developing content based on information provided by internal content experts (e.g., newsletters, flyers, PowerPoint presentations, and social media posts)
• Designing and assisting with virtual convening communities using Mighty Networks, Zoom or similar online community platforms
• Fostering engagement and peer-to-peer learning of behavioral health care providers through project deliverables
• Editing and review of internal and external communications materials
• Managing project workflow
• Applying and enforcing corporate style guidelines
• Strategizing best delivery mechanisms and communications mechanisms to meet project goals, including online and print strategies
• Altering and improving existing content in order to shape it to meet the needs of the target audience
• Understanding the parameters of government contract projects
• Serving as communications liaison on project-based teams
• Event coordination and special projects as assigned
• Supporting external satisfaction survey activities
• Creating and maintaining standard operating procedures for position
• Pursuing opportunities for professional development
• Daily use of email marketing platform(s) for email marketing
• Regular use of Alchemer survey tool
• Regular use of PowerPoint and other presentation platforms
• Regular use of social media platforms for business
• Regular use of WordPress CMS
• Regular use of email automation tools (e.g., Mailchimp and Constant Contact)
• Regular use of camera for video/photography
• Occasional use of Vyond for animated video creation
• Occasional use of Adobe Premier for video production
• All other duties as assigned

QUALIFICATIONS, REQUIREMENTS, ETC.

The requirements listed below are representative of the knowledge, skills, and/or abilities required to successfully perform this job at the minimum level. Additional requirements are listed as preferred.

Required -

• Bachelor’s degree in public relations, communications, marketing or related discipline or 5-7 years’ equivalent experience in marketing and communications
• Ability to write effectively for a variety of audiences (internal and external) and for a variety of media
• Attention to detail
• Ability to work efficiently
• Superior/excellent communication skills
• Ability to exercise discretion and good judgement
• Proficiency using Microsoft Office, including Outlook, Planner and OneNote
• Experience with email automation platforms (e.g., Constant Contact, Higher Logic, or Hootsuite), and survey tools (e.g., Alchemer)
• Experience with social media scheduling platforms (e.g., Hootsuite or Buffer)
• Experience with Adobe InDesign, Adobe Photoshop, Adobe Premier and Adobe Illustrator
• Ability to thrive in a fast-paced environment with multiple projects and deadlines
• Ability to work both independently and as part of a team
• Ability to take assignments and direction from a variety of staff
• Ability to learn quickly
• Willingness to learn new technologies
• Valid driver’s license or ability and means to travel as required
• Interest and availability for in-state, overnight travel (5%)
• Proof of COVID-19 vaccination is required for all employees

Preferred -

• Previous experience working on healthcare marketing communications projects
• Project management experience
• WordPress CMS experience
• Knowledge of AP Style and the Chicago Manual of Style
• Experience working on cross-functional teams

Salary Range: $31.00 - 34.00/hour, based on experience level