Senior Marketing Associate

Baker Tilly Virchow Krause, LLP

Baker Tilly Virchow Krause, LLP (Baker Tilly) is a leading advisory, tax and assurance firm whose specialized professionals guide clients through an ever-changing business world, helping them win now and anticipate tomorrow. Headquartered in Chicago, Baker Tilly, and its affiliated entities, have operations in North America, South America, Europe, Asia and Australia. Baker Tilly is an independent member of Baker Tilly International, a worldwide network of independent accounting and business advisory firms in 145 territories, with 34,700 professionals. The combined worldwide revenue of independent member firms is $3.6 billion. Visit or join the conversation on LinkedIn, Facebook and Twitter. 

Baker Tilly Annual Report 2018.

Position Details

Senior Marketing Associate
Southwest Wisconsin
Madison, WI
  • Develop project plans to meet objectives; assist in the development of strategic marketing plans; track, measure, and report on results 
  • Coordinate and execute a wide range of marketing tactics and initiatives to support strategic marketing plans 
  • Work closely with the marketing senior manager, service leaders, partners, subject matter experts, and other marketing team members to implement marketing and sales initiatives 
  • Utilize InDesign, PowerPoint, Excel, Word,, and other software and tools to execute high quality work 
  • Coordinate and execute activities to support demand generation, thought leadership promotion, sponsorships, special events, seminars, webinars, trade show exhibits, meet-and-greet socials, advertising, public relations, and internal communications 
  • Conduct online research of specific companies, target lists, competitors, industry niches, and thought leadership topics 
  • Assist marketing manager in maintaining current practice-specific proposal and presentation content, website content, collateral, templates, and other sales-supporting materials 
  • Assist in the tracking of results and marketing return on objective 
  • Assist with public relations opportunities. 
  • Help generate thought leadership and story ideas, monitor competitive news, and develop specialized strategies for communicating other events 
  • Ensure work is error-free and meets the Baker Tilly brand guidelines
  • Provide other marketing support as needed 
  • Participate in marketing taskforces and special projects 
  • Maintain and expand knowledge base in area of expertise 
  • Participate in professional organizations, independent study, etc. 
  • Integrate new knowledge, skills, and best practices into daily work and share with colleagues as appropriate 
  • Other duties as assigned
  • Bachelor’s degree in Marketing, Communications, English, or related field 
  • Minimum of three (3) years of marketing project planning and execution experience required, professional services environment preferred 
  • Hands-on experience with Adobe InDesign,, business-related social media, and Adobe Photoshop and Microsoft PowerPoint, Word, and Excel 
  • General understanding of digital marketing and marketing automation concepts 
  • Must work well in a collaborative and fast-paced environment 
  • High-level verbal and written communication skills required 
  • Strong attention to detail is essential 
  • Requires professionalism, diplomacy, organization, creativity, and the ability to manage multiple project requests simultaneously in a timely manner, as well as the ability to work with all levels of management
  • Health and wellness 
  • Medical plans with options designed to meet your needs and the needs of your family 
  • Dental plan 
  • Vision plan 
  • Flexible spending accounts (healthcare/dependent care) for pre-tax savings 
  • Confidential employee assistance program 
  • Comprehensive wellness program 
  • Domestic partner eligibility 
  • Fitness reimbursement 
  • Financial benefits 
  • Competitive base salary 
  • Financial wellness programs 
  • Annual and spot performance bonus 
  • Lucrative employee referral bonus 
  • Retirement savings plan/401(K) plan with employer safe-harbor matching 
  • Firm provided life insurance 
  • Short-term and long-term disability insurance Flexibility 
  • Generous paid time off (PTO) policy 
  • Flex-time arrangements 
  • Alternate career paths 
  • Paid parental leave 
  • Adoption assistance 
  • Support for community service involvement 
  • Dress for your day policy

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