Senior Marketing Communications Specialist

This job of the Senior Marketing Communications Specialist – Institutional Segment Communications is responsible for the development and execution of a multi-channel, integrated communications strategy to successfully promote the Pest Elimination businesses in the institutional segment.

A successful candidate will have proven experience creating communications plans that meet business objectives in a business-to-business model. They also demonstrate the ability to foster relationships with business partners, including Corporate Communications, Marketing, Sales, Operations, and Marketing Communications.

Main Responsibilities:

• Work closely with segment marketing team and channel communications team to develop segment communication and advertising plans that drive customer acquisition and retention 
• Oversees communication activities including technical and/or promotional writing and design, audio and video production, development and management of digital communications channels, including Web sites, media relations and vendor relationship management. 
• Build go-to-market plans that achieve business objectives for new programs, products, and/or services 
• Own brand positioning and creative development for the segment, often in partnership with agencies 
• Build relationships with industry influencers, publications, and media outlets 
• Manage budget and resource allocation to meet business objectives 
• Incorporates Ecolab brand standards in all communications

• Bachelor’s Degree in Marketing, Marketing Communications, or similar field 
• 3-5 years’ experience within marketing communications. Preferred agency experience 
• Proven ability to develop communications strategies that achieve business objectives 
• Working knowledge of marketing communications best practices across multiple channels, including digital 
• Exceptional organizational skills and ability to work in a fast-paced, deadline-driven environment 
• Impeccable written and verbal communication skills 
• Proficient with Microsoft Office Suite. Preferred experience with Adobe Creative Suite 
• Preferred industry experience

Benefits:

Ecolab strives to provide comprehensive and market-competitive benefits to meet the needs of our associates and their families. Click here to see our benefits.