Senior Marketing Copywriter


Morningstar, Inc. is a leading provider of independent investment research in North America, Europe, Australia, and Asia. The Company offers an extensive line of products and services for individual investors, financial advisors, asset managers, retirement plan providers and sponsors, and institutional investors in the debt and private capital markets.

Morningstar provides data and research insights on a wide range of investment offerings, including managed investment products, publicly listed companies, private capital markets, debt securities, and real-time global market data.

Morningstar also offers investment management services through its investment advisory subsidiaries, with approximately $239 billion in assets under advisement and management as of Sept. 30, 2022. The Company has operations in 29 countries.

Position Details

Senior Marketing Copywriter
Chicago Illinois
Chicago, IL

About the role:

Morningstar’s mission is to create great products that help investors reach their financial goals. We strive to illuminate investing in support of this mission, so we can reach, inspire, and enable current and aspiring investors. The Morningstar Creative Services Team is looking for an exceptional Senior Copywriter with a passion for creating powerful copy that inspires action. In this role, you will lead content and writing efforts specific to marketing strategies and consumer insights. Your copy will drive engagement, inspire action and deliver on-brand messaging. You will develop creative concepts and solutions for marketing campaigns, brand content, video stories, events, email, social media and advance Masterbrand message consistency across self-service toolkits. All candidates must have a passion for marketing innovation, automation and creating content with scale and systems in mind. This position is based out of our Chicago office.

Job responsibilities:

  • Partner with campaign managers and product marketing to understand target audiences and how our offerings help address their needs and pain points 
  • Pair with designers from strategy to concept to execution to deliver powerful and beautiful creative marketing assets across channels and platforms 
  • Demonstrating core marketing copywriting skills to create delightful, engaging experiences that reinforce the Morningstar brand via a natural language approach to brand voice and style 
  • Think in systems and at scale, always keeping in mind what came before and what comes after for the reader or user 
  • Write with digital searchability and primary key terms in mind and apply evolving SEO best practices 
  • Apply data and insights to inform and optimize marketing campaigns and demand generation messaging 
  • Solve information and communication message challenges and skillfully present concepts with sound rationale to cross-functional team 
  • Collaborate on competitive assessments and gather all necessary inputs to inform a strategy or vision 
  • Work cross functionally to partner and produce compelling storytelling content, anchored in business outcomes – across written, audio, visual, and interactive media

Other qualifications:

  • 5-7+ years of copywriting experience, including marketing, digital advertising, SEO, social media, email, event promotion, brand narratives, case studies in an agency or corporate environment 
  • Experience writing and adapting brand voice to various audiences, purposes or media, through the marketing funnel while ensuring alignment to master brand 
  • Excellent oral/written presentation skills; proficiency in preparation and presentation of creative work 
  • Ability to work in a fast-paced, virtual environment managing multiple stakeholders, projects, and priorities 
  • Knowledge of SEO principles and tactics 
  • Experience in financial services and/or global brands is a plus 
  • Proficiency in Word. 
  • Ability to embrace various content management systems 
  • Familiarity with quantitative practices, like A/B testing and writing within messaging matrices 
  • Bachelor’s Degree in Writing, English, Journalism, Marketing, Communications or a related field preferred

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