Champion Salesforce Marketing Cloud including but not limited to:
- Recommend and implement marketing automation to streamline/align sales efforts and increase effectiveness.
- Collaborate with SMEs to architect prospect engagement activities.
- Share outcomes of efforts through reporting and suggest enhancements for better results.
Serve as SME of FIBT’s customer database and share insights with business line leaders and operations teams to help identify opportunities and drive effective strategies for engagement and growth.
Lead effective strategies for customer engagement and cross-selling; includes targeted digital marketing campaigns and SEO/SEM practices; includes collaboration with third parties.
Measure ROI of online and offline advertising campaigns including, but not limited to, reporting of KPIs such as leads, conversion rates, website traffic and social media engagement.
Conduct competitive research and analyze benchmarking data, including consumer behavioral insights.
Supervise marketing data team member(s)