Position Purpose:
The Senior Marketing Data Analyst delivers actionable insights that help the CRM Marketing team drive effective and efficient decision making. This position will formulate and execute recommendations for new strategies, as well as conducting extensive analyses on CRM metrics transforming existing and new data sources into meaningful and actionable insights and recommendations to enhance conversion, customer value, engagement, retention, and loyalty.
The Senior Marketing Data Analyst will utilize analytics, SAS/SQL, and investigative skills along with work experience to advance CRM Marketingloyaltyprograms and produce analytic findings to share out into insights that influence marketing strategies.