Senior Marketing Manager, Media & Digital


With more than 2,000 employees and net sales of more than $1 billion,Sargento Foods is a family-owned, privately-held company that has been an innovator in cheese for more than 65 years. Founded in 1953 in Plymouth, Wisconsin, Sargento created the world’s first successful pre-packaged sliced and shredded natural cheeses. Today, Sargento Foods is still based in Wisconsin, where they manufacture and market amazing shredded, sliced and snack natural cheese products, as well as ingredients and sauces. Company leadership lives to serve local communities and employees who are part of the Sargento Family.

Note: Executive Recruiter Laura Laser, Laser Talent Group, is retained to work on this role. Please send all resumes and inquiries to

Position Details

Senior Marketing Manager, Media & Digital
Northwest Wisconsin
Plymouth, WI

As a key member of the Integrated Marketing Communications Team, the Senior Marketing Manager, Media & Digital is responsible for the planning, development and implementation of integrated media strategies, and digital and social marketing strategies, designed to build brand awareness and achieve annual operating plan profit and volume. The position requires a deep understanding of the total media, digital, social landscape as well as an ever-evolving knowledge of current tools, platforms and technology to ensure the brand’s voice and messaging is integrated across all digital channels and product lines.

Note: This is a full-time HYBRID role in Plymouth, WI. Tuesday-Thursday in the office, 8am-4pm. NO EXCEPTIONS. Remote work option on Mondays and Fridays. 1/2-day Fridays.

In collaboration with core Marketing teams and agency partners, establish strategic role that media plays within the marketing mix, and develop and implement overall vision and strategies for Sargento Digital Channels to achieve stated goals. Work collaboratively with all product line managers to develop fully integrated annual marketing plans.


* Oversee all media buys within $65MM+ media budget, including TV upfront / scatter, and ongoing digital programmatic and online video. Ensure transparency in all media buys and contracts.

* Guide ongoing analysis of digital and traditional media performance, and optimization to ensure efficiency and effectiveness are maximized across channels and agencies.

* Establish processes for measuring media performance, including coordination with internal Business Drivers.

* Analysis (marketing mix model), working with external auditors to audit traditional and digital media performance, etc.


* Develop digital marketing strategy and oversee team responsible for executing plans across multiple digital and social channels to drive awareness, engagement, and loyalty to meet product line objectives.

* Work closely with agency resources to ensure appropriate measurement and optimized performance of digital activities.

* Establish a common framework for determining and reporting on the effectiveness of digital initiatives. Works with internal team and agency to craft monthly, quarterly, and annual digital marketing reports for internal stakeholders.

* Lead growth and development of Sargento’s MarTech solution Oversee team responsible for developing and implementing social paid strategies via TikTok, Facebook and other social media platforms Oversee team responsible for content strategy across all digital properties.

* Oversee team responsible for the development and implementation of strategy for Sargento email marketing program and recommend appropriate steps to evolve CRM capabilities.

* Work directly with Omni-Channel Team and agency to consult on appropriate channels and tactics to enhance Shopper and eCommerce programs.

* Ensure connectivity across all marketing channels and product lines.

* Function as the Subject Matter Expert on the marketing team for digital and media, providing thought leadership across organization.

* Work collaboratively with brand teams, agency and internal integrated marketing communications team to budget and manage costs associated with media, website and social media programs.


* Attend additional training, conferences and events as necessary to stay up to speed on technology and best practices and educate entire marketing team on digital and social advancements.

* Work proactively with departments across the organization to explore and identify ways to leverage traditional, digital, and social media to help support department campaigns, initiatives, goals and revenue objectives.

* Manage three direct reports to facilitate the successful development of personnel.

  • Bachelor’s Degree required, Master’s Degree (MBA) preferred.
  • 10+ years of experience required. At least two years managing digital/social/mobile strategy either client side or in an agency setting.
  • Ability to work within an evolving and changing job function
  • Excellent communication and leadership skills
  • Experience in developing campaign strategy and execution across multiple digital channels
  • Experience developing successful paid digital strategies (i.e. programmatic, search and/or social)
  • Supervision of employees preferred
  • Agency management experience required.

Minimal travel required

Truly excellent benefits and compensation package include:

* Comprehensive medical including Fertility, Adoption benefits, Dental, and Vision Insurance

* Onsite Health & Wellness Center: includes a nurse practitioner, licensed physical therapist, dietitian, personal trainer, and health coach, care coordinator and work-life mentor

* Extraordinary Employer 401K contribution which includes Profit Sharing Plan Relocation Assistance Tuition Reimbursement

* Access to Employee Store

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