Senior Marketing Manager

Aladtec

We’re a small, locally owned company with big opportunities. We specialize in online employee scheduling and workforce management solutions for public service agencies (EMS, Fire, Police, Dispatch, and Healthcare).

We provide a fun and rewarding environment where employees have the opportunity to learn and grow. Located just north of River Falls in Western Wisconsin, we’re seven minutes from Hudson and only 33 minutes from St Paul.

At Aladtec you’ll have the opportunity to make a real impact. You’ll be part of the team which strives everyday to help the community heroes who rely on our software. If you are smart and you can get things done, if you realize the need for planning but can also dive in to accomplish a task, if you can work well with a team and on your own… we want to hear from you.

https://www.aladtec.com/

Position Details

Senior Marketing Manager
Job
Full-time
7/27/2020
Northwest Wisconsin
River Falls, WI

Aladtec is a leading provider of workforce management software to Public Safety departments. We serve hometown heroes within EMS, Fire, Police, Dispatch, and Healthcare departments throughout North America. We’re seeking a skilled marketing professional to lead our marketing team and help drive our future growth. The ideal candidate should be a customer-centric, strategic, and out-of-the-box thinker. This position reports directly to our Executive Vice President.

Responsibilities:

  • Create marketing strategies that improve brand recognition, deliver consistent marketing messages, drive growth, and help attain business goals 
  • Create and disseminate compelling content such as press releases, e-newsletters, customer reports, journal articles, white papers, etc.
  • Establish and maintain relationships with media, industry influencers, strategic partners, and key customers 
  • Provide oversight for marketing team members who provide branding, advertising copy, graphic design, social media, content development, web publishing, photography, videography, and tradeshow facilitation 
  • Collaborate with Sales to develop lead generation and sales funnel progression 
  • Develop and manage marketing campaigns for all products and industry niches 
  • Provide direction for brand presence across all touchpoints 
  • Develop and maintain KPIs for all marketing tactics to assess ROI and aid in prioritization of activities and budget 
  • SEO and SEM

Education and Experience Required:

  • Bachelors or Master’s Degree in Marketing or equivalent experience 
  • Five years marketing experience 
  • Three years of leadership experience 
  • Deep expertise across the broad spectrum of marketing media and tactics, especially digital 
  • Strong written and persuasive skills; expertise in creating, reviewing and editing written communication; ad layout; the ability to present complicated information effectively

This is a full-time on-site position located at our River Falls, WI office (only 30 minutes from St Paul, MN).

Qualified applicants may be subject to a background check and must be eligible to work in the U.S. Candidates must have their own transportation and valid driver’s license.

We offer a competitive salary, nine paid holidays, three weeks paid vacation, health, dental, vision, life and disability insurance, incentives, matching 401k, tuition reimbursement and much more. Salary is commensurate with experience.


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