Senior Marketing Manager

The Senior Marketing Manager plans, directs, and implements marketing programs and initiatives that support the growth of the title services business. The ideal candidate is intimately familiar with the title insurance and agency industry, and is comfortable working in a start-up-like environment, leveraging decision-making authority to direct the day-to-day operation of the marketing, advertising, public relations, and online media functions by performing the following duties personally, and in collaboration with in-house and outside agency teams.

Essential Duties and Responsibilities:

• Develops and executes annual integrated marketing plans and programs with clear goals and timelines and executes on plan 
• Integrates efforts with sales and operations to ensure a seamless client experience and maximize growth opportunities, and that brand image and message is consistent across the business. 
• Identifies opportunities and finds creative ways to drive awareness, and retention at key touch points within the client acquisition, sales and service process to create moments of delight 
• Promotes company brand through collateral, advertising, online/social media and public relations, and possesses the ability to write supporting compelling messages across audiences. 
• Plans and coordinates events, and manages outside agencies on projects and campaigns. 
• Engages directly with clients to add value. 
• Has the ability and is experienced in operating in a multi-brand environment and differentiating the value proposition for each. 
• Manages contracts and budgets for programs and evaluates their effectiveness. 
• Able to work with a shared marketing service environment for additional support. 
• Understands multiple marketing perspectives: B2B, B2C and B2E (employees).

Supervisory Responsibilities:

• None currently assigned; however, staff management experience is required.

Qualifications:

• Technologically savvy 
• Personable 
• Effective in writing and able to communicate consistent messages to various audiences 
• Able to see the forest from the trees 
• High in ideation and relationship building 
• Flexible and adaptable — able to work in a fast moving and changing environment 
• Values teamwork and works well in a cross-functional environment 
• Excellent organizational and project management skills

Education and Experience:

• Bachelor’s degree in a related discipline with a minimum of seven years of proven marketing experience, as well as in-depth understanding of the title services industry are required. 
• Results-based experience with event, traditional, digital and social media marketing are highly desirable, and proficiency in Google Workspace, Constant Contact and Adobe software is a plus.