TransUnion is a global information and insights company that makes trust possible between businesses and consumers, by ensuring that each consumer is reliably and safely represented in the marketplace.
We do this by having an accurate and comprehensive picture of each person.
This picture is grounded in our legacy as a credit reporting agency which enables us to tap into both credit and public record data; our data fusion methodology that helps us link, match and tap into the awesome combined power of that data; and our knowledgeable and passionate team, who stewards the information with expertise, and in accordance with local legislation around the world.
Because of our work, organizations can better understand consumers in order to make more informed decisions, and earn their trust through great, personalized experiences, and the proactive extension of the right opportunities, tools and offers. In turn, consumers can be confident that their data identities will result in the opportunities they deserve.
We make trust possible, so businesses and consumers can transact with confidence and achieve great things. We call this Information for Good®—it’s our purpose, and what drives us every day.
What We'll Bring:
As the marketing lead for TransUnion’s US Diversified Markets business, you will manage the internal client relationships with vertical business executives, lead the Diversified Markets marketing associates and own the development and execution of marketing strategies, plans and performance-driven demand generation campaigns leveraging our global operating model. You’ll identify and drive marketing growth opportunities that deliver on the Diversified Markets vertical’s business goals in close collaboration with sales, partners, product and business leadership.
You must be highly strategic and nimble, with a proven track record in effectively translating complex business needs and product offerings into compelling marketing plans and programs, while leading the creation of content and sales tools aligned to marketing strategy and focused on specific buyer segments at all stages of the customer journey, resulting in positive business outcomes.
Expertise in full-funnel acquisition and nurture campaigns, as well as deep experience in cross-channel marketing strategies is needed, as is the ability to measure and report on program effectiveness and recommend opportunities for improvement.