Senior Marketing Specialist - Events

Protolabs

About Us:

Our company was founded in 1999 by Larry Lukis, a successful entrepreneur and computer geek who wanted to radically reduce the time it took to get injection-molded plastic prototype parts. His solution was to automate the traditional manufacturing process by developing complex software that communicated with a network of mills and presses. As a result, plastic and metal parts could be produced in a fraction of the time it had ever taken before.

Over the next decade, we would continue to expand our injection molding envelope, introduce quick-turn CNC machining, and open global facilities in Europe and Japan.

In 2014, we launched industrial-grade 3D printing services to allow product developers, designers, and engineers an easier path to move from early prototyping to low-volume production.

And in 2017, we acquired Rapid Manufacturing to further expand our machining capabilities and introduce sheet metal fabrication into our suite of services. Yeah, we've been busy.

Today, Protolabs is the world’s fastest manufacturer of custom prototypes and on-demand production parts with manufacturing facilities in five countries.

https://www.protolabs.com/

Position Details

Senior Marketing Specialist - Events
Job
Full-time
10/13/2020
Twin Cities Metro
Maple Plain, MN

Position Overview:

The Senior Marketing Specialist - Events primary focus is to plan, manage, recommend, collaborate, and coordinate cross-functionally to deliver experiential internal and external events whether virtual, physical or hybrid. The Senior Marketing Specialist - Events works closely with other members of the marketing team, sales, customer service and product management teams, as well as external partners. The ideal candidate is proactive, detail-oriented, solution-driven, a strategic thinker, and is able to multi-task in a fast-paced workplace environment.

Specific Duties Include:

  • Make recommendations to Marketing Manager on the annual event strategy, plan and budget, working with other business leaders to plan messaging, experience and goals. 
  • Create an experiential event strategy as well as build and execute all events from start to finish. 
  • Drive demand by creating a customer experience that delights and engages, builds the brand, and extends our reach through content marketing and digital technology. 
  • Develop and analyze event leads and follow-up programs, constantly testing new ways to drive more leads. 
  • Collaborate with the creative team to expand and extend reach through digital events, using new, curated or complementary content. Exhibit strong understanding of various digital and virtual event technologies and applicability to different programs. 
  • Establish and manage budgets to maximize return on marketing investment by optimizing efforts through iteration and experimentation. 
  • Manage all event speaking sessions including working with executives, product and sales teams on selecting topics and creation of presentations. 
  • Create promotion plans and other sponsorship opportunities in support of Protolabs presence at key events including website listing updates, targeted pre-/post-show emails and social media. 
  • Develop and own methodology for measuring success and ROI for each event, leading to improvement measures or future participation decisions 
  • Perform other duties as assigned

Minimum Qualifications:

  • 5+ years of successful event marketing experience, ideally in corporate events, tradeshows and webinars 
  • Proven experience in virtual events and webinars 
  • Exceptional interpersonal, communication, collaboration, and organization skills; ability to successfully influence and work effectively in a team environment 
  • Self-starter with the ability to work independently, using initiative to overcome obstacles and complete tasks within the allotted time 
  • Experience with CRM, spreadsheets, database applications, webinar and event platforms, and Microsoft Office (Excel, Word, Power Point and databases) 
  • Able to travel up to 40% (Post Covid)

Education Requirements:

  • Bachelor’s degree in Marketing, Communication, Business or related area

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