Senior Marketing Specialist (Hybrid)

American Family Insurance

For more than 90 years, American Family Insurance has built its reputation on sound principles. We strive to provide you industry-leading service, exceptional claims experience and products that build long-term relationships. This is accomplished by treating policyholders fairly in a helpful and caring way and making it easy and convenient to work with us. We know our customers like family.

American Family Insurance thrives by conducting its business in accordance with the highest ethical standards and the law at all times. Integrity is part of our culture and always has been. The reputation we enjoy and trust-based relationships we have built with our customers are determined by the example set by management and the character and good judgment exercised at all levels of our organization. It’s a way of doing business that our customers have come to expect from us and a standard that we continue to live up to.

https://www.amfam.com/


Position Details

Senior Marketing Specialist (Hybrid)
Job
Full-time
Office/WFH
100% remote
6/6/2025
Southwest Wisconsin
Madison, WI

American Family Insurance is looking for a dynamic and strategic marketing professional with experience transforming data-driven insights into action. As a Senior Marketing Specialist you will create and guide paid media strategies that captivate and engage our audience. You'll collaborate with our creative agency partners, delve into analytics with our Marketing Analytics team, and work with our Digital and Website teams to bring the latest campaigns to life. If you're ready to bring our marketing efforts to new heights, we want to hear from you!

You will report into the Senior Manager on the Advertising & Media Team.

Primary Accountabilities:

  • Steward high impact, holistic brand integrations with leading media platforms, focused on driving brand awareness and consideration, partnering closely with integrated agency teams.
  • Project manager for campaign activation to ensure assets are delivered on time, coordinate work with creative agencies and internal teams and manage video and audio creative rotation
  • Ensure agency teams are on track with campaign deliverables, including tagging, trafficking, and providing regular reports with key insights for respective channels for holistic reporting
  • Optimize Media Campaigns: Guide the creation and optimization of media campaigns, focusing on media mix, channel selection, and messaging.
  • Develop strategies to address unique market challenges with advanced targeting and media placement tactics
  • Use expert knowledge of media planning and execution to educate and inform marketing peer teams
  • Work with Media Agency and Marketing Operations to track media investment forecasts, as well as any monthly billing/invoicing for paid media campaigns
  • Monitor latest media strategy trends, competitive and consumer/customer activity to forecast changes and evolve media recommendations and positioning
  • Other duties as assigned.

Qualifications:

  • 5+ years of paid media experience, agency or brand side
  • Demonstrated experience consulting with media agencies, vendors and fostering successful relationships in both internal/external settings
  • Experience with analytics and tag management platforms, including Google Marketing Platform strongly preferred.
  • Demonstrated experience managing and implementing paid media programs and initiatives, across traditional and digital channels.
  • Experience with performance campaigns a plus.
  • Demonstrated experience managing and implementing paid media programs and initiatives, across traditional and digital channels
  • Process-obsessed, but open to optimizing and iterating
  • Excellent project management, presentation, and organizational skills
  • Solid knowledge and understanding of strategic media frameworks and concepts.

Position Compensation Range:

$78,000.00 - $128,000.00



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