Senior Marketing Specialist - Remote

Prime Therapeutics

Our work matters. We help people get the medicine they need to feel better and live well. We do not lose sight of that. It fuels our passion and drives every decision we make.

Position Details

Senior Marketing Specialist - Remote
Twin Cities Metro
Eagan, MN

The Senior Marketing Specialist is responsible for planning, implementing and evaluating Business Development, Sales and Product marketing initiatives, as well as defining audience-appropriate tactics and distribution channels. This position collaborates with cross functional partners to bring an integrated and strategic approach to sales support and communications planning.


  • Collaborate with cross-functional business partners and stakeholders to understand Prime’s business objectives, product offerings, client utilization/adoption and history, and intended market positioning; translate these business insights into marketing strategies and create messaging that is clear, defensible and differentiates Prime and our products and services in the market 
  • Define and execute audience-specific marketing plans and tactics designed to drive key messages to internal audiences, Prime clients, employer groups, consultants, physicians, pharmacists/retail pharmacies and members; tactics may include direct mail, email, text, web and social media, newsletters, presentations, webinars, outbound call campaigns, IVR messaging, blogs, podcasts, videos or similar approaches 
  • Work with Creative Services to ensure all communications are in alignment with Prime’s brand and messaging guidelines, and strategic objectives 
  • Work with internal and external customers to prioritize requests and manage resources 
  • Manage development and execution of initiatives to ensure timing, budget and tactical objectives are met; tactics include sell sheets, sales briefs, presentations, sales tool kits, web content, conference presentations, member letters, direct mail, emails, text messages, etc. 
  • May monitor and track competitive landscape for product/service category 
  • May lead Marketing efforts related to product materials and campaigns, business development and sales (including Request for Proposal)
  • Other duties as assigned

Minimum Qualifications:

  • Bachelor’s degree in marketing, communications or related area of study, or equivalent combination of education and/or relevant work experience; HS diploma or GED is required 
  • 5 years of work experience in related marketing roles, including business development support, product marketing and/or marketing project management 
  • Experience designing marketing campaigns for both business-to-business and business-to-consumer audiences 
  • Must be eligible to work in the United States without need for work visa or residency sponsorship

Additional Qualifications:

  • Demonstrated ability to create results from designing promotional programs and communication strategies 
  • Experience creating marketing and promotional programs for service offerings/information products 
  • Excellent project management and presentation skills

Preferred Qualifications:

  • Experience in the health insurance or Pharmacy Benefit Management (PBM) industry

Minimum Physical Job Requirements:

  • Constantly required to sit, use hands to handle or feel, talk and hear 
  • Frequently required to reach with hands and arms 
  • Occasionally required to stand, walk and stoop, kneel, and crouch 
  • Occasionally required to lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds 
  • Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus

Reporting Structure:

  • Reports to a Manager in the Marketing department

To review our Benefits, Incentives and Additional Compensation, visit our Benefits Page and click on the "Benefits at a glance" button for more detail.

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