Senior Marketing Specialist (Remote)

Your Leadership.

Our Power.

Unlimited Potential.

Taylor Corporation is a dynamic, diversified company with big plans for the future - and your career. We power our employees’ potential and strive to create opportunity and security for every member of the team. If you’re ready for something bigger - more challenge, more variety, more pathways for professional growth - we should talk. We’re passionate about our work, we believe there is always a better way, and we’re looking for people like you.

Ready to reach your potential? It’s time to look at Taylor.

Your Opportunity: Taylor Print & Visual Impression, Inc. is seeking a Marketing Specialist

Responsibilities Include:

• Support Business Development by establishing leads, growth, and profit objectives through identification of key levers to drive results within assigned programs. Develops Sales, Marketing, and Strategic Program initiatives. Know our business – what drives results. 
• Lead customer understanding initiatives by researching target market segments by demographics and/or characteristics through primary and secondary research. Including but not limited to recurring customer surveys, focus groups, attending relevant customer events, and tradeshows. Know your customers and target market. 
• Engage in direct interaction with our customers to anticipate changes in needs and identify solutions which may include new product extensions and categories, New Markets, New Campaigns and Channels, etc. 
• Lead competitor intelligence initiatives by identifying key competitors and collecting catalogs and other campaign materials, monitoring promotions, and reviewing other competitive information. Know your competitors - their strategy and their positioning. 
• Communicate details of multi-channel marketing programs to sales, customer service, operations, and other departments involved with taking and fulfilling orders and campaigns. 
• Determine and recommend overall pricing, promotion, and positioning strategy across channels within assigned markets to meet program objectives. 
• Analyze results and develop multi-channel campaign strategies based upon promotional effectiveness of individual campaigns, campaign tests and contact stream tests. Campaigns and initiatives including but not limited to direct marketing campaigns. 
• Develop an understanding of the P&L, mail plans/contact stream, systems, reporting and the internal processes to produce an effective marketing campaign. 
• Define and assist in execution of marketing campaign design, development, and the media selection and target audience. Collaborate with other marketing personnel, merchandising, analytics, creative and various other departments on these marketing campaigns. 
• Develop and manage to marketing operating budgets for assigned programs.

You Must Have:

• Bachelor's degree in related field 
• 2+ years of experience 
• Strong analytical skills in order to evaluate opportunities as well as to evaluate effectiveness of programs and determine go forward plan 
• Experience in Customer Contact Plans, New Business Development and Customer Research 
• Strategic, Driven, Adaptable, and Quick Learner 
• Ability to work independently as well as across many different functional areas 
• Excellent verbal and written communication skills 
• Ability to work in a fast-paced and changing environment, and manage several tasks / projects at one time 
• Strong Prioritization Skills 
• Motivated team player with a high level of accountability and drive to set expectations higher 
• Direct Mail experience would be preferred

We offer a full range of benefits to power our employees’ potential including: health, dental, vision and life insurance; a 401(k) plan; paid time off (PTO) and holiday pay, and more.