Senior Marketing Specialist

Responsible for leading execution of digital content development and marketing across Discover website(s), email, and/or text and push channels. Initiates and manages the media calendar and all content updates and content strategy, ensuring effectiveness, to drive brand and product awareness, and engagement, as well as corresponding analytics, including targeting, creative execution, promotional testing, and program reporting.

Responsibilities:

• Develops and implements digital content and corresponding digital marketing and content marketing plans. 
• Works with Creative Agency to design marketing assets and manage all facets of execution needed for marketing. Provides digital content and campaign reporting. 
• Partners on other Marketing Projects and collaborates with all business units on content and marketing efforts as assigned, ensuring effective collaboration on enterprise-wide website and email content initiatives. Includes creative development, legal and compliance review, and budget management. 
• Advises manager and internal business partners how to simplify campaigns to ensure great customer experience. 
• Manages campaign milestones and ensures on-time delivery 
• Develops and maintains marketing and promotion plans. Establishes and maintains relationships with vendors to ensure increase in brand and product awareness, traffic, and engagement 
• Stays abreast of digital content and marketing industry trends and makes recommendations for content strategy to market Collections programs and offers and drive payments most effectively. 
• Establishes, and adheres to, strong controls to ensure accuracyof creative assets, business requirements, and functionality of campaigns before, during, and post campaign launch. 
• As needed, research the root cause of customer complaints or customer impacting events (EPROBS) and develop solutions to deliver an error free customer experience.

You’ll Need The Basics:

• Bachelor’s Degree in Marketing 
• 2+ years of experience in Marketing Campaign execution 
• 4+ years of experience in Digital Marketing, Communications, Content Strategy

Bonus Points If You Have:

• 4+ years of experience in Marketing, Digital projects, Product Management, Campaign Management, Product Owner, User Experience, or related field
• A strong sense of operational efficiency to support the logistics needed to produce complex marketing campaigns 
• Desire to grow campaign capabilities and enhance existing communications 
• Exceptional attention to detail and strong organizational skills 
• Strong project management skills with the ability to manage multiple campaign timelines 

What are you waiting for? Apply today!