Senior Marketing Specialist

Hiway Credit Union

Our Company

At Hiway, we focus on people, not profits. As a member of our team, you will be working with a diverse and experienced group of people dedicated to helping members meet all their financial needs, where our associates are given the tools and opportunities to thrive and grow within their careers.

Hiway's foundation is based on making a difference in our members' lives and fostering strong, long-lasting relationships within our community. Since the early 1990s, Hiway associates have organized various opportunities to help our community through donations and volunteering. Hiway has supported financial literacy efforts in the schools for more than a decade, delivering hundreds of presentations and reaching more than 4,000 students since 2016. It is our vision to improve the quality of life of the communities we serve through education, scholarships, in-kind support, and volunteerism.

https://www.hiway.org/

Position Details

Senior Marketing Specialist
Job
Full-time
Office/WFH
100% remote
12/1/2022
Twin Cities Metro
St. Paul, MN

Position Profile

Responsible for the design and delivery of advertising, public relations and other marketing/promotional materials. Assists with promotions, special events and all other marketing programs within the credit union.

Essential Functions and Basic Duties

  • In partnership with each assigned business unit, develops marketing strategy, annual budget, and annual marketing plan 
  • Serves as liaison between marketing and various Hiway business units, facilitating regular touchpoints and ensuring goals are being met 
  • Designs print materials, signage, displays, ads, logos, messaging and company branded collateral 
  • Assists the SVP of Marketing and Business Development with Hiway’s branching initiatives, including attending all branching project meetings, providing design input with an eye to easy and consistent member experience, and planning launch events and communications 
  • Plans and assists with community events, including sponsorships, community festivals and member seminars 
  • Working with the Data Analyst, shares results of marketing initiatives with business units and makes recommendations for improvements/lessons learned 
  • As needed, assists with creation and design of web, social media and mobile content 
  • Ensures all printed materials meet regulatory compliance standards and adhere to brand guidelines 
  • Maintains communications with staff regarding new Marketing materials and promotions 
  • Distributes materials to employees and branches when applicable and as directed 
  • Maintains a departmental portfolio which includes all past and current promotional pieces

Leadership and Professionalism

  • Provides leadership within the department by providing advice and assistance in areas of expertise 
  • Easily adapts to change and embraces new ideas 
  • Prioritizes and manages multiple demands 
  • Models Hiway GPS core values and service expectations 
  • Meets scorecard performance goals 
  • Adheres to any and all current and/or future policies, procedures, and guidelines 
  • Assumes all duties as assigned by management

Skills, Knowledge and Abilities

  • Bachelor’s degree in communications, marketing or equivalent experience 
  • Attention to detail 
  • Analytical skills 
  • Proficiency with Adobe design programs, including InDesign, Photoshop, and Illustrator 
  • Verbal and written communication skills 
  • Proficiency in Microsoft Office Products 
  • Knowledge of print and broadcast production (video production experience a plus)

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