Senior Marketing Specialist

Position Overview:

Lead the enrollment marketing efforts and enhance the visibility of the Graduate School and its graduate programs including those managed by Online Program Managers as related to the overall university strategic plan. Responsible for consulting with program directors to understand their enrollment needs and program positioning in the marketplace to develop a marketing strategy. Plans, coordinates and implement the execution of all aspects of Graduate School-related marketing projects (i.e., defining project scope, creating marketing briefs and plans, establishing schedules and deadlines), directing vendors or university staff on paid media campaigns, communicating with designers, writers and other project stakeholders.

This individual monitors and tracks results, provide reporting and analysis back to program director and leadership of OMC and Graduate School.

Marquette University offers a comprehensive benefits package including medical, dental, vision, 403(b), generous time off benefits, and tuition remission for employees, spouses, and dependents. View our total rewards package here.

Duties and Responsibilities:

1. Leads the process for consulting with program directors, developing and executing strategic marketing plans to achieve the Graduate School’s enrollment goals and mission.
2. Act as marketing liaison to Online Program Managers, including participating in planning meetings, reviewing marketing materials, sharing research, collaborating on contracts, launching new programs, monitoring, troubleshooting, and reporting on results.
3. Measure enrollment campaign performance against stated objectives and use ongoing analytics to make changes to program and marketing campaigns informed by student response.
4. Develop, analyze and manage the reporting of key marketing and enrollment performance measures toOMCand Graduate School leadership with analysis, and strategic program and tactical recommendations.
5. Lead partners and/orOMCstaff on marketing and communication campaigns to enhance the Graduate School brand and engage future graduate students.
6. Coordinate and implement marketing projects from concept to completion. Set deadlines, develop detailed project management plans, assign vendors/freelancers, work closely with creative leads, measure and monitor performance against stated objectives, adjust as needed as informed by audience response, and summarize progress of project.
7. Plan and manage budget and vendor payments for departments and the Graduate School. Responsible for statements of work, purchase orders, approvals and coordination with departments and graduate recruiters to determine best use of funds.
8. Collaborate with the Graduate School program recruitment staff and Director of Graduate Admissions to develop and maintain effective advertising and recruitment plans, specific to program need, obtaining appropriate approvals from Graduate School.
9. Investigate new opportunities and incorporate market research to positively impact graduate program recruitment and ensure graduate school marketing materials reflect best practices.
10. Mentor the advertising specialist, providing guidance and training when needed.
11. Quality assurance
12. Perform other duties and responsibilities as required, assigned, or requested.

Required Knowledge, Skills and Abilities:

• Bachelor’s degree in marketing, public relations, advertising, business communications or related field required. 
• Minimum of 5 years of project and/or account management experience in a marketing context.
• Requires knowledge of marketing strategy, techniques and measurement. Ability to identify objectives and to plan, budget and execute marketing projects in support of stated objectives. 
• Familiarity with Customer Relationship Management systems and demonstrates ability to understand howCRMconnects to marketing strategy, particularly as it relates to performance and analytics. 
• Proactively seeks opportunities to learn new tools and technology 
• Excellent project management, organizational and time management skills required. 
• Counsel and lead as needed, assess requests and make recommendations on strategy and implementation 
• Exceptional interpersonal ability and written and verbal communication skills required. 
• Familiarity with Marquette University 
• Willing to support Marquette’s Catholic, Jesuit mission.

Preferred Knowledge, Skills and Abilities:

• Experience in a marketing environment with exposure to all facets of marketing strategy and planning. 
• Knowledge of marketing strategies, theories and tactics, as well as hands-on experience planning and executing marketing campaigns. 
• Ability to demonstrate experience in consulting, marketing planning, project management, media planning, client communication, and leading creative service teams and vendors. 
• Proficient with Microsoft Office and project management software. 
• Keeps current on marketing trends, confidence making recommendations for new techniques to benefit the university. 
• Confident and strong negotiation skills. 
• Experience working in higher education or health care. 
• Past experience demonstrates acknowledgement of capabilities through increased responsibility and decision-making.

Marquette University offers a comprehensive benefits package including medical, dental, vision, 403(b), paid vacation and sick time, and tuition remission.