Senior Marketing Specialist

Securian Financial

We build secure tomorrows.

At Securian Financial, we’re here for family. And we’re here because of it. We believe your financial picture should support the everyday moments as much as the major milestones.

Since 1880, we’ve been committed to providing insurance, investment and retirement solutions that give families the confidence to focus on what’s truly valuable: banking memories with those who matter most.

Position Details

Senior Marketing Specialist
Twin Cities Metro
St. Paul, MN

We are looking for a dynamic marketer focused on strategic development of marketing collateral along with client marketing management, that supports employer supplemental health and life insurance. In this role you will need to effectively partner across a matrixed organization to balance a book of clients, marketing to their employees, along with strategic projects focused on advancing our marketing practices while delivering on business outcomes. You’ll work across teams, tools, and mediums, to deliver marketing to influence employee behavior during the different phases of the product lifecycle - buying, owning, and using. You’ll work on a collaborative, integrated team that is passionate about marketing and cares deeply for the customers and clients served along with their fellow marketer.


Own supplemental health marketing collateral geared towards employees of large employers.

  • Identify new collateral and maintain existing materials to drive employee education, enrollment, and utilization of the products. 
  • Drive coordination and cohesion of materials with life and other voluntary products 
  • Quickly learn tools – Workfront, compliance software, Salesforce Marketing Cloud – for the development and execution of materials. 
  • Conduct market analysis to identify opportunities for differentiation of supplemental health messages and materials.

Manage high-volume book of clients.

  • Develop and deliver marketing strategies for clients to create awareness, drive enrollment, and engage employees in supplemental health and life products. 
  • Develop and deliver client presentation to human resources professionals and employees. 
  • Build and maintain strong relationships with internal teams including account management, to partner on client meetings. 
  • Build and maintain strong relationships with clients to influence and advise on marketing strategies.

Develop product knowledge to deeply understand Securian products and solutions and the benefits they provide.

  • Partner with product and solutions owners, to be an expert on supplemental health products and processes bringing knowledge to the team. 
  • Facilitate team training to infuse product knowledge across the team. 
  • Leverage product knowledge, along with marketing acumen to create compelling marketing messaging.

Drive results to achieve business outcomes, employer objectives, and effectiveness of marketing.

  • Measure marketing and report on key performance indicators and results that align to sales and employee product participation and utilization. 
  • Optimize marketing based on campaign results and learnings, turn data into insights shaping future campaigns and influencing client actions.

Consult and manage strategic initiatives aligned to business goals to drive outcomes.

  • Launch new product and solutions offerings to the market. 
  • Drive enrollment enabling product cross-sell and upsell. 
  • Manage initiatives that advance marketing innovation, effectiveness, and efficiency.

Qualifications and Skills:

  • Excellent strategic thinker who can execute work and drive results. 
  • Self-starter who can learn quickly, make independent decisions, and determine action plans to deliver impactful results. 
  • Strong organization, planning, and prioritization skills to effectively balance multiple projects in a fast-paced environment. 
  • Strong customer service and consultative selling skills. 
  • Strong written and verbal communication skills. 
  • Critical thinking skills and problem-solving ability to be an effective consultant with clients and partners; and the ability to present ideas, negotiate and problem solve. 
  • Knowledge of the marketing approaches: segmentation, customer journeys, key messaging and digital communications and campaigns. 
  • Proficiency with metrics, analytics, budgets, and time management. 
  • Ability to learn and understand the mindsets of our target audiences and of the employer benefits industry (i.e., supplemental health, life insurance, and financial wellness.) 
  • Strong affinity for learning digital tools including Adobe Analytics, Tableau, Workfront, legal and compliance software and Salesforce Marketing Cloud. 
  • Proficient in Microsoft Office: Excel, Word, PowerPoint

Preferred Qualifications:

  • Bachelor's degree with an emphasis in Marketing, Business or Communications 
  • 3 plus years of experience within a Marketing/Communications role 
  • Life insurance products require life insurance licensing within the first six months on the job.

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