Senior Marketing Strategist

How Is This Role Important to Our Work?

The Marketing Strategist is a self-starter who will use marketing strategy, planning, and project management experience to develop and execute growth and engagement B2B marketing programs. You’re a marketing pro who is customer-focused, curious, agile, willing/able to take the lead, a strong relationship-builder, and a strong writer. You’ll lead large and/or complex marketing projects as you work with sales, product, insights, digital, creative, and agency partners to develop and execute marketing plans. You’ll be a leader in shaping a culture that focuses on finding new and better ways to do great things and puts the customer at the center of all you do. This position reports to the Commercial Markets Marketing Manager.

This position plays a key role in helping us create a world-class marketing team dedicated to elevating the Blue Cross Blue Shield of Minnesota brand and products.

A Day in the Life:

• Leads development of strategic Commercial Markets marketing plans and owns the execution of winning go-to-market strategies for large and high-profile initiatives. 
• Partners closely with Sales and Product teams to translate business goals into marketing strategies, plans, and deliverables/promotional materials to drive enrollment growth; serves as Marketing expert in cross-functional working teams, with a strong ability to influence. 
• Leverages market intel, performance reporting, and other data to inform plans. Continuously tests, learns, and looks for innovative marketing tactics and ways to incorporate insights to close gaps and drive growth. 
• Owns recommending new lead generation and prospect conversion opportunities to leadership; uses synthesized information that clearly communicates key takeaways to influence decisions. 
• Drives best-in-class Marketing Planning and Review processes; measures and evaluates the effectiveness of plans and campaigns including acquisition and retention metrics and ROI. 
• Leads execution and implementation of marketing and communications plans and projects, providing updates to project team and business partners on an on-going basis. Has strong project management experience from discovery to launch, with a proven track record in scope / timeline building and on-time execution. 
• Develops and writes branded copy for use in new and on-going content, anchored in customer needs and compelling value propositions. Partners with creative resources to create content as needed to fulfill marketing plans. 
• Manages acquisition strategies; coordinates internal production, creative and support teams, as well as external vendors and other business partners, to develop and implement marketing plans. 
• Mentors associates, sharing your experience and supporting their development. Leads working teams, as needed. 
• Takes a leadership role in developing a culture of collaboration, innovation, ownership, inclusion, and putting the customer first. 
• Has a strong interest in helping people live their healthiest, happiest lives.

Nice to Have:

• Creative agency experience. 
• Experience with Minnesota companies. 
• Relevant health plan experience.

Required Skills and Experiences:

• Bachelor’s degree or higher 
• 5+ years of marketing and/or health plan professional experience. All relevant experience including work, education, transferable skills, and military experience will be considered. 
• Proven experience with B2B marketing, lead generation, and digital and channel marketing; track record of successfully developing and executing marketing and communication plans, campaigns, and deliverables. 
• Expert project management skills amidst multiple stakeholders, priorities, and tight deadlines. 
• Ability to flex across market segments, programs, and initiatives based on the dynamic marketplace and related business needs. 
• Expert knowledge in the areas of marketing strategy, sales enablement, customer engagement, digital and traditional advertising, product promotion, sales channels, communications planning, and marketing measurement. 
• Demonstrated ability to evaluate communications and creative concepts against business objectives, providing constructive and specific direction for briefs and revisions. 
• Excellent verbal and written business communication skills, including the ability to simplify and summarize complex information, and create and deliver professional presentations to senior leadership and external audiences. 
• Strong organizational leadership skills and experience; proven collaborator with extensive experience leading internal and external cross-functional teams. 
• Experience and knowledge of reporting and leveraging data for insights.