Senior Media Relations Specialist

Lions Club International

About Us:

Lions meet the needs of our local communities and the world. Over 1.4 million men and women in 210 countries and geographic areas conduct vision and health screenings, build parks, support eye hospitals, award scholarships, assist youth, provide help in time of disaster and much more.

Position Details

Senior Media Relations Specialist
Northern Illinois
Oak Brook, IL

Job Summary:

The Senior Media Relations Specialist will take a lead role in promoting the impact stories of the largest service club organization in the world. This role requires a great writer, communicator and creative thinker with a strong interest in media, storytelling, and research, and a track record of turning great ideas into media successes. The Senior Media Relations Specialist is a nimble multi-tasker with a global sensibility, a passion for telling life-changing stories and a love of traditional and digital media.

Responsibilities and Duties:

  • Develop creative story angles, research and write pitches, and create releases for local and national media 
  • Collaborate with internal stakeholders across marketing and programs to create compelling moments for product launches, events, and service stories and milestones 
  • Develop speeches and talking points to assist the organization’s top executives in speaking engagements 
  • Monitor press coverage, track results and communicate issues and opportunities to internal teams 
  • Collaborate with advertising team on PSA placement and tracking 
  • Establish and maintain relationships with traditional media outlets and bloggers 
  • Respond to media requests for information and assist with crisis communications 
  • Shop for and manage agencies for select PR campaigns 
  • Write blogs to guide and empower Lions in their own local PR efforts

Qualifications and Skills:

  • Bachelor’s degree (B.A. or B.S.) in public relations, journalism or communications from a four-year college or university or equivalent combination of education and experience 
  • Prefer at least 5 years of experience in a PR firm, corporate communications team or traditional media 
  • Experience working with media monitoring platforms 
  • Understands SEO, backlinks, keywords, and hashtag strategies 
  • International PR experience a plus

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