Senior Media Specialist

Position Overview:

The Sr. Digital Marketing Specialist – Paid Media is an exciting opportunity to plan, execute, manage, and optimize digital advertising initiatives that drive high-quality leads, new customer growth, and exemplify digital best practices and innovation. This person will work closely with outside agency, trade publications and cross - functional teams comprised of Product Marketing Managers, Developers, Content and Creative Managers to execute best-in-class campaigns that align with business objectives.

Specific Duties Include:

Paid Search – Google & Bing (60%)

• Work with Sr. Digital Marketing Manager to manage external paid search agency
• Review/audit performance of paid search initiatives
• Identify opportunities in budget allocation, campaign structure, and keyword research
• Provide competitive analysis of paid media from key competitors
• Assist in the execution of A/B tests for ad copy and landing pages
• Collaborate with Sr. Digital Marketing Specialist - Inbound on relationship of SEM & SEO

Digital Media – Trade Publications (20%)

• Work with Product Marketing Managers to strategically plan, develop, and optimize digital advertising campaigns that align to company objectives
• Own yearly budget planning assigning budget to media vendors and trade publications with highest performing marketing tactics
• Work with vendor partners and trade publications to test and measure the efficiency of various digital campaigns
• Understand how digital fits within and impacts larger marketing mix to ensure an integrated marketing campaigns

Reporting (20%)

• Collaborate with Senior Digital Marketing Specialist – Inbound to develop monthly and quarterly reports
• Utilize Google Analytics to assess performance of digital marketing campaigns

Minimum Qualifications:

• 3-5 years of digital media experience 
• Solid understanding of performance marketing, conversion, and online customer acquisition 
• Strong project management/organizational skills – ability to successfully prioritize and manage multiple programs 
• Self-starter who asks questions, learns quickly, who likes to problem solve 
• Attention to detail 
• Up-to-date on latest trends and best practices in digital marketing

Education Requirements:

• Bachelor's Degree in Marketing or related field

Preferred Experience:

• Experience with analytics tools (Google Analytics, Adobe Analytics, SEMrush, etc.) 
• Management of CMS platform for building web pages and landing pages (Wordpress, Umbraco, Adobe Experience Manager, etc.) 
• Experience with A/B and multivariate testing tools (Optimizely, Google Optimize, AB Tasty, etc.) 
• Experience managing/structuring UTMs