Senior Media Specialist


About Us:

Protolabs is the world's fastest digital manufacturing source for rapid prototyping and on-demand production. The technology-enabled company produces custom parts and assemblies in as fast as 1 day with automated 3D printing, CNC machining, sheet metal fabrication, and injection molding processes. Our digital approach to manufacturing enables accelerated time to market, reduces development and production costs, and minimizes risk throughout the product life cycle.

Position Details

Senior Media Specialist
Twin Cities Metro
Maple Plain, MN

Position Overview:

The Sr. Digital Marketing Specialist – Paid Media is an exciting opportunity to plan, execute, manage, and optimize digital advertising initiatives that drive high-quality leads, new customer growth, and exemplify digital best practices and innovation. This person will work closely with outside agency, trade publications and cross - functional teams comprised of Product Marketing Managers, Developers, Content and Creative Managers to execute best-in-class campaigns that align with business objectives.

Specific Duties Include:

Paid Search – Google & Bing (60%)

  • Work with Sr. Digital Marketing Manager to manage external paid search agency
  • Review/audit performance of paid search initiatives
  • Identify opportunities in budget allocation, campaign structure, and keyword research
  • Provide competitive analysis of paid media from key competitors
  • Assist in the execution of A/B tests for ad copy and landing pages
  • Collaborate with Sr. Digital Marketing Specialist - Inbound on relationship of SEM & SEO

Digital Media – Trade Publications (20%)

  • Work with Product Marketing Managers to strategically plan, develop, and optimize digital advertising campaigns that align to company objectives
  • Own yearly budget planning assigning budget to media vendors and trade publications with highest performing marketing tactics
  • Work with vendor partners and trade publications to test and measure the efficiency of various digital campaigns
  • Understand how digital fits within and impacts larger marketing mix to ensure an integrated marketing campaigns

Reporting (20%)

  • Collaborate with Senior Digital Marketing Specialist – Inbound to develop monthly and quarterly reports
  • Utilize Google Analytics to assess performance of digital marketing campaigns

Minimum Qualifications:

  • 3-5 years of digital media experience 
  • Solid understanding of performance marketing, conversion, and online customer acquisition 
  • Strong project management/organizational skills – ability to successfully prioritize and manage multiple programs 
  • Self-starter who asks questions, learns quickly, who likes to problem solve 
  • Attention to detail 
  • Up-to-date on latest trends and best practices in digital marketing

Education Requirements:

  • Bachelor's Degree in Marketing or related field

Preferred Experience:

  • Experience with analytics tools (Google Analytics, Adobe Analytics, SEMrush, etc.) 
  • Management of CMS platform for building web pages and landing pages (Wordpress, Umbraco, Adobe Experience Manager, etc.) 
  • Experience with A/B and multivariate testing tools (Optimizely, Google Optimize, AB Tasty, etc.) 
  • Experience managing/structuring UTMs

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