In this position, you will be responsible for:
Product Line Strategy (15%)
- Partner with Product Leader and cross-functional teams to develop a strong product roadmap for area of responsibility
- Actively input into product planning & prioritization process
- Draft business cases to support growth opportunities & inform decision making
- Develop & maintain market, customer & product expertise via assessment of market needs, synthesizing market research data, primary VOC, design research & competitive trends monitor and manage product option sales information
- Deliver insight to the business on product line & option trends to help inform decision making
Product Management Leadership (70%)
- Provide marketing leadership to cross-functional development teams, ensuring that the customer stay at the center of the project
- Proactively work to build relationships cross-functionally, ensuring collaboration and a shared understanding of the customer and market
- Represent Voice of the Customer through a Stage-Gate product development process
- Ensure project teams quickly reach decisions that help balance customer and business objectives
- Translate product launch core benefits to inform successful go-to-market strategies
- Ownership of pricing strategy for each new product launch, with assistance of Pricing Department
Product Expertise & Support (15%)
- Support departmental improvement initiatives
- Act as internal expert on assigned products and/or focus areas
- Assist marketing to create messaging that accurately communicates product differentiation
- Maintain thorough understanding of competitive product line strengths and weaknesses