Senior Public Relations Specialist

Stratasys

ABOUT US:

Stratasys (Nasdaq: SSYS), headquartered in Minneapolis, Minnesota and Rehovot, Israel, has been a leader in the 3D printing industry for over thirty years. The company’s patented FDM® and PolyJet™ 3D printing technologies have a diverse range of applications, including rapid prototyping, production parts, tooling, and concept design. Stratasys offers additive manufacturing solutions in 13 countries, for industries including aerospace, automotive, healthcare, consumer goods, and education. The company operates Stratasys Direct, a digital parts manufacturing service, and Stratasys subsidiaries include MakerBot and GrabCAD. With over 2,000 employees, over 1,200 patents globally, and more than 30 awards for technology and leadership, Stratasys is changing millions of lives with the power of innovation.

https://www.stratasys.com/

Position Details

Senior Public Relations Specialist
Job
Full-time
9/15/2020
Twin Cities Metro
Eden Prairie, MN

Stratasys is a world leader in 3D printing.

The Senior Public Relations Specialist is responsible for executing public relations programs for the organization both independently and at the direction of the VP of PR and Analyst Relations. This role leads company interactions with media sources and influencers to share stories around our customers and 3D printing technologies, to develop content that brings Stratasys innovations to life and to ignite excitement around the brand to create brand ambassadors.

RESPONSIBILITIES:

  • Partner with the Global VP, Public Relations, to develop and execute earned media strategies to increase brand awareness, familiarity and favorability 
  • Manage N America PR agency 
  • Manage corporate and marketing announcements including new products, partnerships and mergers/acquisitions 
  • Manage company trademark activity with Legal team, when necessary 
  • Manage our Dynamic Signal platform for social content sharing by employees and channel partners, including overseeing our employee social media ambassadors and encouraging channel partners to take full advantage of the platform 
  • Collaborate internally with the digital, regional and product marketing teams to help achieve lead and opportunity targets with top-of-the-funnel content and visibility 
  • Collaborate with Talent Acquisition and Human Resources teams on content and visibility to attract and retain talent and build brand advocate community 
  • Develop, draft and edit a variety of external communications materials as needed, including blog posts, news releases, presentations and Q&As 
  • Leverage analytics to evaluate and optimize all our communications efforts 
  • Work effectively with local, industry and business media to share Stratasys stories 
  • Collaborate closely with the Social Media team to ensure our communications strategy is executed effectively across our social channels and to help listen to our key audiences on social media

MINIMUM QUALIFICATIONS:

  • Bachelor’s degree in Journalism, Communications, Marketing, Public Relations or related field of study 
  • 3+ years of corporate and/or agency experience 
  • 2+ years of experience supporting enterprise B2B companies in Public Relations capacity

PREFERRED QUALIFICATIONS:

  • Strong writing skills and editorial judgement, with a knack for creative storytelling 
  • Some experience with internal communications. 
  • Enthusiasm for digital manufacturing subject matter and inquisitiveness for learning about new topics and technologies 
  • Demonstrated aptitude for media relations 
  • Ability to simplify complex topics and work with technical materials and experts 
  • Demonstrated understanding of social media engagement principles

TRAVEL REQUIREMENTS:

  • Up to 15% local, domestic and international.

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