Senior Segment Marketing Communications Manager, Electro-Voice Portable Speakers and Mics

Your tasks

The Senior Segment Marketing Communications Manager, Electro-Voice Portable Speakers and Microphones will be innovative, and have the opportunity to lead, identify, and create solutions to business challenges, as well as influence or guide in matters related to marketing communications.

Electro-Voice is looking for a seasoned global brand and marcom professional to join our crew. The role of Senior Segment Marketing Communications Manager has the exciting opportunity to mobilize the power of branding, digital marketing and events and take Electro-Voice to new heights. Are you ready to challenge the usual and go into new terrain to grow and extend the Electro-Voice brand? Will you set up the brand for success with the right expert team, agencies, workflows and resources? Are you an expert in digital marketing, direct-to-end-user communications and harnessing the power of events? Electro-Voice plays in the highly intense, competitive and fast-paced world of prosound retail and requires someone to step up to this challenge. If this sounds thrilling to you – read on!

The main responsibilities of this position include:

• Owns the global marketing communications strategy for the segment – mobilizes the power of branding, digital marketing and events with dedicated segment budget and resources 
• Challenges the status quo and goes into new terrain to grow the brand(s) and extend our reach and impact – ensures the necessary tools and platforms are in place to mobilize eCommerce, direct-to-end-user communications, digital channels, lead generation strategies, reporting and analytics 
• Active collaboration with senior leadership, global product management and regional stakeholders to understand the needs of the segment to steer prioritization and focus of the team and ensure context and relevance to the business 
• Builds, empowers and nurtures a high-performing team of in-house experts 
• Ensures a strong internal core team and network of resources required for effective marcom support dedicated to the segment in the region – personnel, agencies, workflows and budget i.e. digital resources for web, portals, social channels; retail packaging and point-of-sale design; influencer activities; lead generation; product rendering agencies; videographers; technical and quick-turnaround designers
• Speaks with data and insights through regular reporting on the effectiveness of brand channels and campaigns (brand and partner / dealer-owned) for brand awareness and lead generation. Presents and influences future investments and marketing activities to further the segment. 
• Establishes, articulates and builds the brand positioning for the segment. Ensure alignment with other portfolios (sharing the same brand) as required. 
• Responsible for brand and content direction and deployment for global brand campaigns and ensures regional and local campaigns contribute positively to a consistent global brand image 
• Manages and maximizes global budget and resources 
• Ensures a strong and effective digital channel strategy for the brand and segment. Ensures the segment has the communications channels and tools required.

Your profile

• Degree in Marketing, Communications, or related field 
• Minimum of ten plus years of marketing communications experience 
• Minimum of five plus years of digital marketing is required 
• Experience leading and managing teams 
• Ability to build and leverage key stakeholder business relationships to support goals and objectives 
• Strong ability to make quick, effective decisions aligned to the overall marketing strategy. 
• Excellent communication skills; both verbally and in writing. 
• Must be a strong listener with the ability to understand different perspectives/views, determine a forward path, and execute. 
• Experience in the respective industry an advantage (professional audio, proaudio, prosound) 
• Ability to travel domestically and internationally up to 40% 
• Language(s): English