Senior Specialist – Aviate Marketing & Communications

United Airlines

Aviate is United Airlines, Inc.’s pilot career development program offering both aspiring flight students and commercial pilots a defined career path to potential employment as a First Officer with United. Aviate’s goal is to attract outstanding people who want to join the very best team of pilots in the aviation industry. United understands that in order to do this, Aviate must be flexible enough to accommodate individuals at every stage of their training and development. Through its network of participating universities, professional flight training organizations, Part 135 operators, and United Express carriers, United offers Candidates multiple points of entry into Aviate. Candidates who apply and are selected to join Aviate will benefit from a career path that is tailored to their current experience level, enabling them to build flight hours and develop as leaders in preparation for a potential position with United as a First Officer.

Position Details

Senior Specialist – Aviate Marketing & Communications
Chicago Illinois
Chicago, IL

The Aviate Team is currently seeking an individual who is passionate about strategic communications and multi-channel marketing. This individual has an entrepreneurial mind, is a strong communicator, and excels in a fast-paced environment. You have the foundational and strategic understanding of integrated marketing and how the elements of a marketing plan work together for maximum impact. You will utilize your project management, creative, relationship-building skills to support Aviate Manager of Aviate Marketing & Communications and Director of Aviate & Pilot Strategy. As the Senior Specialist – Aviate Mkt & Comms, you will help develop, execute, and implement compelling, multichannel content for the Aviate audience, partners, and internal stakeholders. You are skilled in event coordination and can thrive in high pressure situations. If you are someone who challenges the status quo, looks for new opportunities, takes a build-measure-learn approach to marketing campaigns and demonstrates passion for your work, come join the Aviate team.

Job Overview and Responsibilities:

The Senior Specialist – Aviate Marketing and Communications will develop, manage, and execute Aviate communications, branding, marketing, public relations, and social media strategies.

  • Support Aviate communications and marketing strategy focused on growth, retention, and engagement with online communities through development, planning, and execution 
  • Generate and execute communications between United/Aviate and the Aviate partner organizations; support Aviate partner social media 
  • Develop marketing materials and assets to support the Aviate recruiting efforts 
  • Support Aviate social media through the creation of materials and online engagement 
  • Work cross-functionally with Creative Services to maintain regular service related to our digital platforms (website), such as website updates, maintenance, and enhancements 
  • Evaluate current digital content gaps and opportunities to improve brand recognition of Aviate and communication lags 
  • Collaborate with United marketing resources and associated groups/leadership within United to develop Aviate marketing programs, initiatives, and materials 
  • Aid in event coordination for internal and external Aviate informational, recruiting, and sponsored events 
  • Stay informed and educated on the latest Aviate program updates, evolving industry behavior, and United specific guidelines 
  • Think creatively, stay up-to-date on relevant trends in digital, social media, and email marketing 
  • Maintain marketing and communications approval process that includes all necessary stakeholders, including but not limited to Aviate leadership, Marketing, Corp Comms, Branding, and Social Media 
  • Perform other tasks as assigned by the Manager of Aviate Marketing & Communications, and Director Aviate and Pilot Strategy


  • Bachelor's degree in marketing or an equivalent, relevant field 
  • 3+ years experience, of which at least 1 year is related to this role i.e., professional marketing and/or communications, social media marketing, content creation. 
  • Organization skills and multitasking abilities 
  • Excellent presentation skills 
  • Excellent verbal and written (AP style) communication skills 
  • Proven track record executing multi-faceted marketing plans 
  • Knowledge of Sales and Marketing processes 
  • Must be legally authorized to work in the United States for any employer without sponsorship 
  • Successful completion of interview required to meet job qualification 
  • Reliable, punctual attendance is an essential function of the position


  • Familiar with marketing automation, CRM, and analytics tools; such as ActiveCampaign, Constant Contact, Google Analytics and Salesforce 
  • Strong project management skills – experience collaborating with various stakeholders 
  • Ability to excel under pressure, meet deadlines, and manage working through multiple projects simultaneously 
  • Experience creating marketing assets with Adobe products 
  • Knowledgeable of the U.S. business, social media, and aviation landscape

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