Define, lead and implement the overall UX/UI strategy and vision for our digital experience across all channels, aligned with our broader business strategy
- Deliver an integrated UX roadmap that balances user desirability, functional viability and technical feasibility
- Define quantifiable ways to measure success and adoption
- Analyze data to improve user experience and develop new functionality
- Plan, conduct and synthesize research using standard methodologies and tools (i.e. surveys, contextual observation, interviews, affinity maps, personas, archetypes, empathy maps, user journeys, etc.)
- Visualize ideas using low fidelity to high fidelity techniques. (i.e. post it notes, sketches, story boards, user journeys, service blueprints, interaction models, flows, visual design mockups, and wireframes)
- Balance UI/UX best practices, aesthetics and user research with data and analytics when making design decisions
- Design and develop UI/UX specifications for mobile and other platforms in collaboration with UI designers, contractors and agencies
- Advocate for users and ensure that our websites adhere to WCAG 2.1 AA (mid-level) standards
Coach and mentor team members ensuring they are high-performing, collaborative and customer-focused
- Maintain an understanding of digital trends and practices with the goal of establishing a strong design culture
- Works with team on knowledge acquisition and professional development
Lead continuous improvement and evolution of our digital channels while bringing others along for the journey
- Encourage progressive thinking and the pushing of boundaries of the digital user experience through various screen resolutions and devices
- Collaborate with members of cross-functional teams and advocate for consumer-centered design practices
- Conduct UI/UX usability, A/B, multivariate and experiential testing to ensure the user experience is positive and continuously improving
- Continually measure design ROI and processes, implementing changes as needed