SEO Marketing Manager/Specialist

Miles Kimball Company

In the Beginning...The Miles Kimball Company (MKC) began with a dream and a daring venture by its founder. Envisioning that customers would like to see their own names printed on Christmas Cards, Miles Kimball set out to make his idea a reality. With just a little money in his pocket, Miles Kimball mailed 500 personalized Christmas Cards to all the Johnsons in the Minneapolis phone book and the company has not looked back since.

to the Present...While the first mailing under the Miles Kimball name was to a modest 500 customers, MKC catalogs reach more than 120 million households today. Kimball’s dream has grown to include five catalog titles and MKC now employs up to 1,300 team members in Oshkosh, WI. The product line has grown as well. While Christmas Cards and personalization are at the heart of MKC, we also offer catalogs ranging from home accessories, cookware, to high-end decor, to candy—over 12,000 different products in all. In fact, MKC is one of America’s first and largest direct marketers of consumer gifts and household products and processes 5 million orders annually.

and Investing in the Future...Since you don’t just work in a community, you also live there, the Miles Kimball Company and its team members take great pride in joining together to help local organizations. In fact, several of our Executive Leaders serve on local community Board of Directors. Through our Wellness and Sunshine Committee, Miles Kimball Company continues to give back to the community. The groups sponsor events and organize team members who participate in out-side-of-work activities. Team members give of themselves through donations in the form of merchandise, cash and most importantly, time, to make our community a fun, safe, healthy place to live and raise families.

http://www.mileskimballjobs.com/

Position Details

SEO Marketing Manager/Specialist
Job
Full-time
Office/WFH
100% remote
8/22/2013
Northeast Wisconsin
Oshkosh, WI

This position is responsible for planning, optimizing, implementing and analyzing natural search marketing activities, including ensuring on-page and third-party MKC SEO content optimization to attain maximum organic search rankings.

Major Position Responsibilities and Accountabilities:

  • Develop and lead online content strategy and execution to improve customer engagement, search relevance and rankings for the websites and microsites of 5+ brands.
  • Plan, manage, and regularly report on SEO program budget, promotional planning and performance. Identify and report on key performance indicators and opportunities for improvement.
  • Launch and manage link-building program, creating strategy and content to drive keyword-enabled content from high-authority third-party external & internal websites. Research MKC’s niches and products and find places around the web to add informative or compelling content that includes links back to our web properties.
  • Launch and manage blogs, starting new MKC blogs and building relationships with current, relevant bloggers to drive traffic, increase links and build authoritative domain ranking.
  • Establish best-practices for search optimization across all marketing channels. Partner with digital marketing team colleagues to ensure that social media, affiliate program, SEM, press, video, online content, and site merchandising efforts all support SEO.
  • Manage vendors as needed.
  • Establish best-practices across various online channels, web and IT systems, and processes impacting SEO.
  • Provide strategic direction to web copy-writers and marketing content managers to enhance web copy by adding SEO keywords to all searchable content.
  • Responsible for researching and establishing keywords and phrases for each product and category, which will be used consistently in all searchable content.
  • Responsible for review and analysis of web site performance metrics and campaign optimization .
  • Execute tactics that are copy/content related (e.g. adding keywords to meta tags, meta descriptions)
  • Provide back-up/support to SEM program in day-to-day paid search marketing activities across multiple search engines (Google, Yahoo, MSN, Bing, etc.), including campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns. Using SEM SaaS tools, grow and optimize our paid search keyword portfolio through ad copy testing (i.e. A/B copy testing), landing pages, bidding strategies, negative keywording, etc.
  • Keep up with industry best-practices and use these findings to drive recommendations and opportunities.

Requirements:

  • Bachelor’s Degree
  • Candidates must have at least 2 years experience in search marketing
  • Familiarity with Google Adwords, Google Analytics and Adobe SiteCatalyst (Omniture).
  • Knowledge of online marketing and good understanding of major marketing channels (search, affiliate, email, social, video, content, etc)
  • Must have both creative and analytical abilities
  • Be comfortable making data-based decisions and recommendations
  • Ability to thrive in a fast paced environment
  • Proven skills in Microsoft Excel, PowerPoint, Word
  • Excellent communication and organizational skills with ability to work both independently and as part of a team
  • Proactive sense of responsibility
  • Ability to handle multiple projects and deadlines simultaneously with accuracy

Miles Kimball offers a competitive salary and benefits package that includes: Bonus Potential, 401(K), Profit Sharing, Health, Dental, Vision, Life Insurance, Short & Long Term Disability, Discretionary Bonus, PTO & Holidays, Education Assistance and product discounts.


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