SEO / SEM Digital Media Communication Specialist

High-energy SEO/SEM Specialist with the combination of skills to complement a team dedicated to building websites that  perform well on the search engines and convert visits to sales leads at a high rate.

MGI Communications has developed a base of B2B clients who benefit from high visibility, increased traffic, and sales that are derived from our web marketing programs. Clients invest in these programs with the expectation of a solid return in the form of increased interest, solid sales leads, and the conversion of leads into new revenue streams; they look to MGI for professional advice, development of web marketing plans and strategies, and successful execution of these programs.

Our company’s focus on industrial and commercial business requires a unique approach to SEO and web marketing. Experience in these sectors is highly desirable.

The primary focus of the SEO/SEM professional is to provide the strategy and technical expertise that is required to achieve a strong presence on search engines, increase qualified search engine traffic and online sales or lead generation for clients.

Work with clients, account executives, copywriters, designers and developers to generate content, optimize copy, site structure and landing pages for Search Engine Marketing.

Advocate and work with common social media platforms for both B2B and B2C clientsCreate online marketing plansAnalyze web metrics and analyticsCreate reports and presentations for clients.

Responsibilities -

Website Analysis: Review and analyze client sites for areas that need to be improved, deleted, revamped, etc.; prepare detailed SEO/SEM strategy reports.

Keyword Analysis, Research & Copywriting: In-depth knowledge of keyword research. This includes knowing how to identify the least expensive, yet most profitable keywords for client sites – whether they are running a pay per click (PPC) campaign, or want to improve their organic search results.

SEO Copywriting: Responsible for creating some original SEO content for client sites, in addition to implementing SEO-friendly semantic HTML. Conduct keyword research and SEO writing based on best practices, e.g. where to place keywords in copy so that it gets the most SE traffic, how to write effective headlines and how to write effective call-to-action statements.

On-line Marketing and Social Media Programs: Ability to understand client needs and objectives and translate them into clearly articulated strategies and effective on-line marketing programs. Research and select the best promotional venues, vehicles and partnership sites and link to. Propose and implement meaningful measurement and metrics tools.

Liaison: Interface effectively with Account Execs. and Front End Developers within the company, and marketing professionals and management within client organizations. Present ideas and programs convincingly.

Requirements and Skills -

Search Engine Guidelines: Maintain a current understanding of both good and bad search engine optimization tactics: keep abreast of tactics so as not to run afoul of search engine guidelines.

Technology Skills: 2 years of web experience is required including knowledge of web-marketing and blogging platforms as well as MS Office. Must know the “language of SEO,” and be able to explain the concepts to clients in a manner that is meaningful to their business.

Communication Skills: The SEM/SEO Specialist interacts with many different parties and must therefore have excellent written and verbal communication skills.

Self-Starter: As the position entails many elements, it requires a true self-starter who doesn’t require hand-holding, is able to assess a situation, develop a plan, get approval and run with it.

Analytical Thinker: It is imperative that SEO specialists possess critical thinking and analytical skills. They should be able to readily identify problems and formulate practical solutions to meet client objectives within their budgets.

Additional Skills and Experience in these Areas are a Big Plus

• Front End Development
• Graphic Design
• B2B and B2C marketing and branding
• SEO and SEM analysis software
• Familiarity with different content management systems both open source and proprietary

Compensation is based on experience.

Vacation, Health Insurance, and Performance Bonuses.

Make for a well rounded compensation package.