SEO Specialist

Green Line Digital

Green Line Digital is a premier digital agency providing customized data and technology integration services to improve digital media efficiency and performance. We believe in the power of data done right, technology that provides value, complete transparency, and the right people to bring it all together. Our team is made up of industry experts providing strategic solutions and decades of experience for a range of clients across multiple verticals. 

At Green Line Digital, we pride ourselves in being an extension of our client’s teams. We believe in transparency in all our advertising practices. As an extension of our clients, we provide high caliber support by having experienced and responsive team members. We are problem solvers at heart and work to solve clients’ complex digital marketing challenges by leveraging data and technology.

Position Details

SEO Specialist
Southeast Wisconsin
Remote, WI

As an SEO Specialist, you will be responsible for coordinating with the paid media, optimization, creative, and account services teams to maximize SEO value. You will serve as an SEO expert executing an SEO strategy following data analysis and best practices for excellent organic search performance. This a fully remote role.

If you are a great communicator and decisive problem-solver with an understanding of site optimization and how it impacts organic traffic and search engine visibility, we’d love to hear from you. With Green Line Digital in this role, you will learn every day, provide real impactful results for clients, and discover new ways to expand your skills and knowledge.

Responsibilities include:

  • Identify opportunities to improve organic performance for our clients by using strong analytical and technical SEO skills
  • Help implement SEO action plans with other SEO team members and clients
  • Demonstrate resourcefulness and the initiative to lead medium to advanced SEO projects
  • Manage and execute day-to-day tactical operations of strategies including, but not limited to: keyword research, copywriting, content optimization, technical SEO, content marketing, and data analysis
  • Conduct technical audits and provide recommendations in coordination with elements and structure of client websites
  • Create architectural and content recommendations based on data and analysis
  • Understand the factors for local search management and management of local search initiatives
  • Optimize on-site content for maximum organic performance; this includes HTML, site structure, as well as page layout and navigation considerations
  • Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
  • Monitor site traffic reports and key reporting tools and provide insights
  • Dive into website issues as they occur, perform ad hoc analyses as needed, and help drive issues to resolution
  • Keep up-to-date with latest industry and SEO trends, algorithm changes, and content optimization best practices
  • Additional job responsibilities as assigned
  • Bachelor’s degree in Marketing or related field
  • 2-3+ years of experience in SEO
  • Automotive experience a plus
  • Familiarity with online marketing strategies and marketing channels
  • Proven experience in using data to identify issues and create clear actions to improve organic search and site performance
  • Ability to perform analysis of websites by reviewing website data, keyword performance, and site content for best practices
  • Functional knowledge of HTML, JavaScript, robots.txt, XML sitemaps, and Schema
  • Experience with Google Analytics and Search Console (Tag Manager a plus)
  • Experience with SEO tools (including but not limited to: SEMRush, Ahrefs, ScreamingFrog, DeepCrawl, etc.)
  • Experience with local search listings and tools (including but not limited to Yext, dbaPlatform, Moz Local, etc.)
  • Proactive, positive, self-starter attitude
  • Excellent written communication and verbal presentation skills
  • Strategic thinking with the ability to come up with new, creative solutions
  • Detail-orientated and highly organized
  • Able to manage workflow effectively and meet time sensitive deadlines
  • Strong SEO copywriting and research skills
  • Must be effective working independently and contributing in a team environment

Full benefits package including medical, dental, and vision. Time off benefits include paid vacation, 10 paid holidays, and sick leave. Growth opportunities and a flexible schedule available in a fully remote role.

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