About Us:
ILLUME is a leading designer, manufacturer, and marketer of
high-quality branded and private-label home fragrance and personal care
products. Located in Maple Grove, Minnesota, we are housed in a
state-of-the-art corporate office, distribution, and manufacturing facility.
Our products are marketed worldwide and are available in 4,500 specialty and
department stores. Known for quality, style, and trend, our proven track record
for unmatched design, execution, and delivery has grown ILLUME into a top global
turn-key supplier of home fragrance and body care products for owned brands
GOOD CHEMISTRY®, ILLUME® and SIGNATURE SOY®. We also supply retailers at the
forefront of their categories, including Anthropologie, West Elm, Madewell, J.
Crew, and Target. If you share our passion for excellence and innovation, we
invite you to join our team!
The Social & Digital Marketing Manager is a social-first
strategist and hands-on executor who develops comprehensive social media and
digital marketing strategies while personally managing campaign execution to
drive brand growth. This role oversees the entire social and digital marketing
ecosystem including Instagram, TikTok, paid social media, user-generated
content, influencer partnerships, and emerging social platforms. Working
closely with the Vice President of Good Chemistry on broader business alignment,
this role focuses exclusively on maximizing social media performance and
digital engagement while personally executing high-impact campaigns that
optimize conversion.
Key Responsibilities include:
Social Media Campaign Strategy & Execution
- Develops comprehensive annual social media strategy aligned
with business objectives, social trends, and platform algorithm changes
- Creates social media marketing plans and budgets across
Instagram, TikTok, and emerging platforms with responsibility for social ROI
optimization
- Establishes social brand voice and content strategy for
consumer segments across all social touchpoints
- Partners with external vendors to maximize paid advertising
and return on ad spend (ROAS) within modest advertising budget
- Partners with Digital Commerce Manager to drive social
commerce growth through Instagram Shopping, TikTok Shop, and other native
shopping features
- Collaborates with Creative and Product Development to
transform product launches into shareable social moments and trending content
opportunities
- Owns end-to-end social media performance including
engagement rates, follower growth, social commerce conversions, and social
media-driven website traffic
Influencer & Creator Partnership Management
- Develops comprehensive influencer marketing strategies that
include nano-influencers, micro-influencers, and brand ambassadors to create
authentic social proof
- Negotiates influencer partnerships and manages creator
contracts, ensuring clear deliverables, usage rights, and performance
expectations
- Coordinates influencer content creation timelines to align
with product launches, seasonal campaigns, and trending moments
- Tracks influencer campaign performance metrics including
reach, engagement rates, click-through rates, and conversion attribution
Platform-Specific Content Strategy
- Develops TikTok content approaches that leverage trending
sounds, effects, and hashtag challenges to increase brand visibility and
user-generated content
- Creates Instagram-specific content strategies including feed
posts, Stories, Reels, IGTV, and Shopping features that drive engagement and
sales
Community Management & Engagement
- Manages day-to-day community engagement across Instagram and
TikTok, responding to comments, DMs, and user-generated content in brand voice
- Develops user-generated content campaigns that encourage
customers to create and share beauty tutorials, reviews, and before/after
content
- Implements social listening strategies to monitor brand
mentions, beauty trends, and competitor activities across social platforms
Performance Analytics & Social Insights
- Analyzes social platform performance metrics including
reach, impressions, engagement rates, story completion rates, and social
commerce conversions
- Tracks influencer campaign ROI and provides detailed
performance reports on creator partnerships and sponsored content
- Monitors social media algorithms and adjusts content
strategy based on platform changes and performance data
- Conducts competitor social media analysis to identify
trending content formats, successful campaign strategies, and market
opportunities
- Translates social media data into actionable recommendations
for future campaigns, creator partnerships, and platform investments