Social Media Analyst

Sentry Insurance

About Sentry:

We take great pride in making Forbes’ list of America’s Best Midsize Employers. A lot of different factors go into that honor, many of which contribute to your job satisfaction.

Our bright future is built on a long track record of success. We got our start in 1904 and have been helping businesses succeed and protect their futures ever since. Because of the trust placed in us, we’re one of the largest and financially strongest mutual insurance companies in the United States. We’re rated A+ by A.M. Best, the industry's leading rating authority.

Our headquarters is in Stevens Point, Wisconsin, with offices located throughout the United States. From sales to claims, and information technology to marketing, we enjoy a rewarding and challenging work environment with opportunities for ongoing professional development and growth.

Get ready to own your future at Sentry. Opportunities await!

Position Details

Social Media Analyst
Northwest Wisconsin
Stevens Point, WI

The Social Media Analyst is responsible for the execution of the social media content plans and strategies utilizing leading social media platforms. This role monitors social media channels providing updated content and corresponding with each respective audience. The Social Media Analyst will collaborate with the marketing team and outside departments to provide recommendations that support business unit objectives.

What You'll Do:

As a Social Media Analyst, you will:

  • Execute social media content plans that are consistent with strategies set ensuring consistent brand and product communication throughout all digital channels. 
  • Engage with social audiences while respectfully responding and delegating social questions or complaints internally for review. 
  • Utilize organic and insight features within Facebook, Instagram, X, LinkedIn, YouTube, and other leading social platforms to provide insight on performance. 
  • Build, monitor and report paid social campaigns across Meta and LinkedIn. 
  • Analyze online conversations with an emphasis on social listening and provide actionable recommendations to cross-functional teams 
  • Monitor and respond to social reviews on Facebook, TripAdvisor, Yelp, Google My Business, Glassdoor, etc. 
  • Frequently review and update social accounts and review listings across platforms. 
  • Collaborate with marketing team to provide recommendations on digital strategies that align with offline and online marketing programs and support business unit objectives. 
  • Maintain organization of all upcoming social media plan within calendar.

Additionally, you will:

  • Develop and maintain effective working relationships with other business unit associates, company executives, and outside communication sources. 
  • Export high-level reporting data for business areas as needed. 
  • Participate in planning monthly organic content. 
  • Tag inbound and outbound messages for reporting.

What it Takes:

  • Bachelors Degree or equivalent work experience in marketing, communications, advertising or related field 
  • Minimum 1 year of related professional social media experience 
  • Experience utilizing organic features within Facebook, Instagram, X, LinkedIn and YouTube 
  • Ability to think strategically and align marketing plans with business objectives 
  • Experience with social listening and brand monitoring 
  • Excellent customer service skills
  • Organizational skills with attention to detail 
  • Ability to set priorities, adjust priorities, meet deadlines, and multi-task in a fast-paced environment

What You'll Receive:

At Sentry, your total rewards go beyond competitive compensation. Below are some benefits and perks that you’ll receive.

  • Sentry is happy to offer flexibility through a scheduled Hybrid work model. Monday and Friday work from home if you choose to, Tuesday through Thursday you’ll work in office. 
  • As a Sentry associate, you will have an in-office workspace and materials for your home office. In addition to the laptop, you will receive prior to your start, Sentry will provide equipment for your home office. 
  • Meal Subsidy available for associates who report to an office. 
  • 401(K) plan with a dollar-for-dollar match on your first eight percent, plus immediate vesting to help strengthen your financial future. 
  • Continue your education and career development through Sentry University (SentryU) and utilize our Tuition Reimbursement program 
  • Generous Paid-Time Off plan for you to enjoy time out of the office as well as Volunteer-Time off 
  • Group Medical, Dental, Vision, Life insurance, Parental leave, and our Health and Wellness benefits to encourage a healthy lifestyle. 
  • Well-being and Employee Assistance programs 
  • Sentry Foundation gift matching program to encourage charitable giving.

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