Social Media and Corporate Communications Specialist

E.A. Sween Company

Family-owned since 1955.

E.A. Sween Company proudly makes over 70 million sandwiches a year, distributing them all over the country through Wholesale, Direct Store Delivery (DSD) and Combined Distribution Centers (CDC).

Position Details

Social Media and Corporate Communications Specialist
Twin Cities Metro
Eden Prairie, MN

We are always looking for talented, hardworking people to join the E.A. Sween family. We are a family-oriented company that understands the significance of our employees and we are successful because of our incredibly committed team. We are looking for an experienced Social Media and Corporate Communication Specialist to join our Sales, Brand and Innovation department. 

E.A. Sween is an Equal Opportunity Employer – Minority/Female/Veteran/Disability.

Role Summary:

This individual contributor role will utilize their skills in writing, editing, social media and corporate communication will help to advance EA Sween company, our employees and our brand image every day. The ideal candidate will insist on the highest standards, understands our company values, dive deep into details, has a strong bias for action and sense of ownership, distill information to find common threads between projects, and be energized by juggling priorities. They’ll keep composure in fast-moving situations, embrace ambiguity, be able to quickly get up to speed on complex issues, anticipate employee questions/reactions, and quickly prepare thorough messaging strategies. The role would suit a detail-orientated people person with a passion for storytelling and writing.

Essential Competencies of the Role (3 – 5 Primary Areas):

Corporate Communication:

  • Provides high-quality writing, formatting, and proofing support of a variety of content. 
  • Collaborates closely with internal team members and external vendors. 
  • Creates, coordinates, and manages corporate and local digital content, schedules, and employee training. 
  • Coordinates Town Hall meetings and corporate email communications. 
  • Assists Marketing, HR, Sales and corporate functions with internal communications strategies as needed. 
  • Supports acquisition integration communications and new office branding process. 
  • Assists with the coordination and communication of internal events. 
  • Maintains and promotes communications brand standards, processes, and policies internally.
  • Monitors and tracks project deliverables and deadlines.

Employee Relations Communication:

  • Craft and execute strategic internal communication plans for new programs, policies, and changes. 
  • Contribute content to the employee editorial calendar, aligned with Ops and HR goals. 
  • Manage and support crisis communications. 
  • Improve processes with new ideas and tools that are shared across team members.

Social Media Initiatives:

  • Build and execute a go-to-market approach with organic, paid and earned social media to grow engagement and advocacy with priority stakeholder groups, leveraging social publishing, community management, paid media, influencers and advocates. 
  • Implement a global social media measurement plan, identifying key KPIs and benchmarks for decision-making. 
  • Lead EAS B2B and B2C social media communications, keeping our followers active and engaged. 
  • Grow and maintain our social presence through active social listening and consistent brand messaging. 
  • Collaborate with the Marketing Team to create a comprehensive social media strategy and brand voice. 
  • Mange daily, weekly, and monthly social media plans in support of major organizational objectives. 
  • Implement social media policies and practices including market research, competitor analyses, and strategy building 
  • Use data to develop a social media strategy, identify trends, provide insight, and execute recommendations to grow all of our social channels and engagements. 
  • Work with HR to optimize social media for recruiting efforts. 
  • Plan content and ad campaigns to generate employment opportunity awareness.

Required Qualifications:

  • Bachelor’s Degree in Marketing, Business or related field required 
  • A minimum of 2+ years’ experience working in a corporate communications position. 
  • 2+ years of social media experience and a demonstrated track record of success. 
  • Must have excellent writing and editing skills with ability to communicate clearly and effectively with internal and external clients. 
  • Excellent time-management and organizational skills with strong attention to detail. 
  • Possess a strong understanding of effective business communications techniques. 
  • Proficient in implementing internal communications technologies and strategies. 
  • Experience working within cross-functional teams. 
  • Advanced level computer aptitude in Microsoft Word, Excel, PowerPoint, Outlook. 
  • Advanced experience with Facebook and LinkedIn. 
  • Strong analytical, organizational, and prioritization skills, including general business process and management 
  • Demonstrated ability to be creative and think out-of-the-box to develop results-oriented, strategic plans. 
  • Proven professional verbal and written communication skills. 
  • Experience building robust communications programs and delivering results
  • Experience developing relevant content for a diverse, remote, and mobile workforce 
  • Experience creating metrics to measure communication effectiveness, reach, and engagement 
  • Comfortable dealing with ambiguity and able to form a cohesive and effective outcome from potentially incongruous facts (or lack thereof) and individual perspectives

Preferred Qualifications (if Applicable):

Proficiency with Hubspot.

Soft Skills:

  • Proactive, self-motivated working style. 
  • Must be able to work occasional extra hours 
  • Must be able to work on/direct multiple projects at one time without direct supervision and be able to handle deadlines, confidential information and interruptions in the work process 
  • Must be able to multi-task, handle deadlines and confidential information. 
  • Must be able to work well with various levels of employees, cross-functional team members and diverse cultures.

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