Social Media & Digital Content Specialist

Geneva Supply’s Social Media & Digital Content Specialist will be positioned at our Menomonee Falls location and be responsible for planning, creating, and executing social media and digital marketing strategies for our brands; Geneva Supply, Interstate Music, and/or Prestige Paints. The ability to create and implement a robust content calendar for organic and paid social media posts is essential, along with the ability to track, analyze, and report on social media metrics.

KEY RESULT AREAS:

• Plans and executes a social media strategy that strengthens our brands and builds engagement with target audiences (i.e., consumers, musicians, manufacturers, etc.) 
• Develops and executes strategic, integrated digital marketing campaigns to achieve desired results. 
• Creates and implements a robust content calendar for organic and paid social media posts in collaboration with the Web Marketing Manager, Senior Marketing Manager, and other stakeholders, ensuring content is timely and relevant. 
• Writes, designs, and publishes compelling content for all digital channels, including social media, websites, and newsletters. 
• Proactively seeks out stories, opportunities, and UGC (User Generated Content)to share across platforms. 
• Utilizes storytelling on social channels to engage, motivate, and inspire target audiences. 
• Actively manages our social media presence, including monitoring for community engagement/conversation opportunities and responding appropriately to comments and messages. 
• Tracks, analyzes, and reports on social media metrics to determine campaign performance and effectiveness, as well as to support recommendations for ongoing improvement. 
• Manage content marketing, create, and execute content calendar, blog posts, editorial and other medias.

SKILLS:

• Organization, attention to detail, and the ability to manage multiple projects in a fast-paced environment 
• Experience developing organic and paid social media strategies and content 
• Expert knowledge of social media platforms and content management tools (i.e.,Hubspot, WordPress). 
• Excellent writing skills with the ability to develop compelling and audience/tone-appropriate content. 
• Social Media and Google Ads experience a plus, but not required 
• Ability to work collaboratively with exceptional customer service skills. 
• Keen attention to detail, ensuring accuracy of information, spelling, and grammar. 
• Working knowledge of social media reporting systems, web content management systems, SEO desired

EDUCATION/EXPERIENCE:

• Bachelor’s degree or equivalent experience in marketing, communications, public relations, advertising, or a related field. 
• Minimum 2-5 years in a marketing or communications role with an emphasis on digital marketing and social media.

• Generous PTO (including 8 hours of VTO)
• Health, Dental, and Vision Insurance (starting Day 1)
• Supplemental Insurances
• An energetic, collaborative, team-based culture
• Career exploration and growth opportunities 

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.