Social Media & Digital Content Specialist

Join our team who is committed to the delivery of the highest quality health care service. We are seeking a full-time Social Media & Digital Content Specialist that is self-motivated, energetic, and a take charge individual.

Summary:

For more than 50 years, Sixteenth Street Community Health Centers has provided medical, behavioral, and environmental health services primarily to the Hispanic/Latinx community in Milwaukee and Waukesha. A strategic and creative thinker, this position will play a primary role in developing and implementing digital strategies as part of a dynamic, cross-functional team.The mission of Sixteenth Street Community Health Centers is to improve the health and well-being of Milwaukee and surrounding communities, by providing quality, patient-centered, family-based health care, health education and social services, free from linguistic, cultural, and economic barriers.

Job Responsibilities:

• With guidance from the Director of Communications, plans and executes a social media strategy that strengthens our brand and builds engagement with target audiences (i.e., patients, donors, community partners). 
• Develops and executes strategic, integrated digital marketing campaigns to achieve desired results. 
• Creates and implements a robust content calendar for organic and paid social media posts in collaboration with the Director of Communications and other stakeholders, ensuring content is timely and relevant. 
• Writes, designs, and publishes compelling content for all digital channels, including social media, agency website, and e-newsletters. 
• Designs all graphics needed for social media channels and digital platforms. 
• Proactively seeks out stories, successes, program features, and staff profiles to share across platforms.
• Utilizes storytelling on social channels to engage, motivate, and inspire target audiences.
• Actively manages our social media presence, including monitoring for community engagement/conversation opportunities and responding appropriately to comments and messages. 
• Tracks, analyzes, and reports on social media metrics to determine campaign performance and effectiveness, as well as to support recommendations for ongoing improvement.
• Actively manages agency website and intranet by creating engaging content and executing timely updates. 
• Provides editorial support and executes distribution of email marketing campaigns and agency e-newsletters. 
• Assists with creation of marketing materials to meet agency needs. 
• Leads interaction with internal customers on project intake and recommends solutions to match the challenge or opportunity. 
• Works with Director of Communications on internal communications, PR and other development efforts as needed.

Qualifications:

• Bachelor’s degree or equivalent experience in marketing, communications, public relations, advertising, or a related field.
• Minimum 3-5 years in a marketing or communications role with an emphasis on digital marketing and social media. 
• Ability to speak and write in English and Spanish with a native or bilingual fluency.
• Experience developing organic and paid social media strategies and content. 
• Expert knowledge of social media platforms and content management tools (i.e., Sprout Social). 
• Excellent writing skills with the ability to develop compelling and audience/tone-appropriate content. 
• Skilled in analyzing and interpreting data from digital channels, providing reports and recommendations. 
• Organized with the ability to meet short deadlines and execute on multiple projects in a fast-paced environment. 
• Ability to work collaboratively with exceptional customer service skills.
• Keen attention to detail, ensuring accuracy of information, spelling, and grammar. 
• Video development a plus. 
• Working knowledge of Adobe Creative Cloud, social media reporting systems, web content management systems, Constant Contact, SEO desired.