The Social Media Assistant will develop and execute College social media marketing strategies and campaigns, including the daily strategy, content, execution and interaction of College social channels.
The Social Media Assistant will have a deep understanding of the features and functionality of each social platform with the proven ability to increase followings and engagement based on previous experience. He/She will establish a cadence of reporting that informs decisions and strategy, as well as track performance and generate insights. The Social Media Assistant will ensure brand consistency in copy through tone, voice and terminology.
He/She will manage multiple social media publishing calendars, and monitor College social channels for important signals of community interest and concerns via social listening and reputation management.
This non-exempt position will report to the Director, Integrated Communications in the Division of Integrated Communications.