Social Media Assistant

Wisconsin Department of Tourism

Travel Wisconsin is the official destination marketing organization for the State of Wisconsin operating under the Wisconsin Department of Tourism. We’re a small powerhouse of marketing and customer service professionals who take satisfaction in promoting everything Wisconsin offers travelers, while supporting the organizations and businesses that make up the state’s tourism industry. We believe in the power of exploration and travel.

The mission of the Wisconsin Department of Tourism is to inspire travelers to experience Wisconsin. We do this by executing industry-leading marketing programs and establishing strategic partnerships. The Department plays a significant role in generating greater economic impact and jobs for Wisconsin through tourism.

Position Details

Social Media Assistant
Southwest Wisconsin
Madison, WI

Travel Wisconsin is looking to hire a Social Media Assistant to maintain a strong social media presence. If you have an interest in communicating with consumers through high-traffic online channels, we would like to meet you!

The Social Media Assistant will assist with social media strategies and initiatives, as well as day-to-day social media activities for Travel Wisconsin. This position will support the development, scheduling, and deployment of content across Travel Wisconsin social media channels including, but not limited, to Facebook, Instagram, Twitter, Pinterest, YouTube, TikTok and others.

In addition, this position will assist with channel management activities including monitoring, tracking and reporting. This position will work with marketing, public relations, and Travel Wisconsin’s agency of record to assist with the development and execution of engaging social media campaigns across multiple channels that are integrated into business strategies and marketing campaigns. This is a project position.

Project positions are eligible for benefits including health insurance. The funding for this position is scheduled to end in September 30, 2023. The incumbent must be a Wisconsin resident.

This position is headquartered at the Wisconsin Department of Tourism’s office in Madison, WI (3319 West Beltline Highway, Madison, WI 53708) and will have the option of working remotely up to 3 days per week upon agreement of the Supervisor. This schedule may change based on operational needs and organizational requirements.

To see a full position description and to apply, please go here.

Deadline to Apply: 5/16/22

Qualified applicants will haveexperience as it relates to:

  • Writing & editing social media copy in a business setting 
  • Selecting and editing photo assets for distribution on social channels 
  • Developing, planning and executing monthly social media content calendars 

In addition, well-qualified applicants will have education, training, or professional experience in one or more of the following:

  • Producing content for a consumer brand to engage target audiences as they move through the marketing funnel 
  • Gathering, analyzing and reporting performance metrics/analytics (e.g. click through rate, cost per click, engagement rate or similar) 
  • Developing and deploying content on YouTube and TikTok

This position is in schedule-range (07-05) with an hourly salary of $20.00-$25.00.

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