Social Media Buyer- Facebook and Paid Social Media

Kennedy Communications

KennedyC is a full-service advertising agency serving a host of international, national and local brands. By outthinking instead of outspending, we take the ordinary and make it extraordinary. Implementing progressive and aggressive strategies, we handle all offline and online marketing needs – from direct mail to email, cable to broadcast TV, radio to Pandora, YouTube to Facebook. Kennedy Communications, a full-service Madison ad agency, is looking to hire a Social Media Buyer. This individual will assist the Web & Digital teams place buys on platforms such as Facebook, Instagram and LinkedIn.

Position Details

Social Media Buyer- Facebook and Paid Social Media
Southwest Wisconsin
Madison, WI

The Social Media Buyer will assist the Creative & Media teams place buys on platforms such as Facebook, Instagram, LinkedIn and Pinterest.

A successful candidate will have experience managing multiple social client’s digital performance. This person will have a fine eye for detail, a complete understanding of the Facebook Ads manager platform, and have experience using social campaigns results to improve marketing initiatives and create value for clients.

  • Create and maintain multiple social campaigns (Facebook, Instagram, LinkedIn, and Pinterest) for a multitude of clients and verticals.
  • Ongoing development of social media strategy that adapts to a changing digital landscape
  • Have a proven ability to plan, strategize, optimize and scale paid ad campaigns
  • Track and monitor ROI across multiple platforms
  • Monitors and manages digital performance on all client social media channels; handles customer issues and feedback as necessary
  • Performs high-level industry-specific research, deconstructing relevant case studies and uncovering insights
  • Works with the creative team to develop ad campaigns and concepts of outstanding quality for interactive/web and social graphics for agency and clients
  • Crafts digital ads that help to build awareness of client brands/products and stimulate sales Research clients’ products/services/image to ensure ability to write accurate, on-target copy/concepts for assigned projects
  • Monitors the online conversation of assigned brands and reports back to client/agency
  • Measures and reports the impact of social media on overall marketing efforts
  • Three to five years of professional buying experience on Social Media Platforms (Facebook, Instagram, LinkedIn) 
  • Proficiency with Facebook Ads Manager is a must
  • Bachelor degree in, Marketing, Journalism, Public Relations, Communications, Advertising or a related field from an accredited college or university
  • Excellent problem-solving skills
  • Strong Analytical Mind 
  • Ability to multitask, while maintaining high attention to detail
  • Exemplary writing skills; proofreading or editing experience a plus 
  • Curiosity for learning Familiarity with Sprout Social, Divvy HQ or similar services a plus
  • Salary commensurate with experience 
  • Competitive benefits package including 401(k)
  • Summer hours! 
  • Fun, talented coworkers who are a blast to work with 
  • Supportive work/life balance

« Back