Social Media Communications Analyst

Milwaukee Public Schools

MPS is the largest school district in Wisconsin with about 5,000 teachers and an additional 5,000 full- and part-time staff. Many options for career advancement are available. View open positions and read more about benefits on our website at

Position Details

Social Media Communications Analyst
Southeast Wisconsin
Milwaukee, WI


Communicates information about district news and programs, and maintainspublic relations. Provides communications and marketing services for the Milwaukee Public Schools’ (MPS) internal and external audiences.


  • Creates new or enhances existing, online platforms for outreach in support of district initiatives, campaigns, surveys, activities or services. 
  • Develops and plans the frequency and content of online messaging, in conjunction with senior staff and the district’s ongoing communications and marketing strategies. 
  • Maintains the district’s presence on online platforms, such as Twitter, Facebook and LinkedIn, moderating conversations and communities and monitoring online conversations and managing subscriber lists. 
  • Assists with communications programs to maintain public relations for the district and assists with the planning and execution of outreach campaigns and the building of audiences. 
  • Manages subscriber lists and interactions with MPS students and families via the Alert Now service providing text, phone and email links. 
  • Coordinates the communication of sensitive data with the media outlets assigned. 
  • Makes recommendations as to the best way to communicate information. 
  • Measures the impact and reach of online messaging using statistical measures. 
  • Prepares summaries of site activity using the latest media monitoring programs. 
  • Assists in the development of protocols for student and staff Web interactions, aligned with district policies for acceptable use, and assists in the monitoring of compliance with the policies. 
  • Preserves and promotes the district’s brand in online communications. 
  • Serves as a liaison between departments, offices and schools to provide advice with respect to a variety of communications issues. 
  • Oversees the photo archive in the division of Communications and Public Affairs, managing use of district images per policy, including the policy guiding the use of pictures and other directory data for juvenile students. 
  • Collects, edits and posts video to online platforms using basic cameras and video editing software. 
  • Creates opportunities for school/student contributions to district Web profiles in an effort to enhance the image of MPS students and celebrate achievements. 
  • Works to expand the understanding of MPS and its programs in the community. 
  • Assists MPS Office of Family Services and Human Resources in utilizing Web resources to recruit students and staff. 
  • Actively supports the MPS Strategic Plan. 
  • Performs other duties as assigned.
  • Bachelor's degree in communications, marketing, public relations or a related field. 
  • Three to five years of experience with online communications, social media, journalism or public relations is required. 
  • Experience working in a newsroom or as a media producer is desired. 
  • Experience in a large multi-unit organization is desired.

Salary range for this position is $67,207 - 96,799 (260 days).

Equal Employment Opportunity

The Milwaukee Public Schools does not discriminate in its programs, activities, facilities, employment, or educational opportunities on the basis of a person's sex, race, age, religion, color,national origin, ancestry, creed, pregnancy, marital or parental status, sexual orientation, or disability. Reasonable accommodations requested by qualified individuals with disabilities will be made in accordance with the Americans with Disabilities Act (ADA) of 1990, as amended by the Americans with Disabilities Act Amendments Act (ADAAA) of 2008.

In accordance with Wisconsin Statutes, every applicant for a position with Milwaukee Public Schools will be subject to the open records law. Any applicant not wishing to have his/her identity released, must submit a written statement to that effect to the Office of Human Resources. The identities of all "final candidates" may be released. Milwaukee Public Schools reserves the right to interview the best qualified candidates.

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