Social Media Community Specialist

Life Time

The Healthy Way of Life Community

Since opening its doors nearly 30 years ago, Life Time has evolved into something completely unique. Today it’s a growing community of people who have defined a new path forward. Where health, knowledge and relationships are valued. Where our energy is channeled for good. And where purpose drives our daily lives.

Position Details

Social Media Community Specialist
Twin Cities Metro
Chanhassen, MN

Position Summary:

Life Time is seeking a Social Media Community Specialist who will engage with current Members, prospective Members, Team Members and our community at large from the Life Time masterbrand social media channels.

The Social Media Community Specialist will uphold the brand voice of Life Time, Healthy Way of Life, to nurture our current community and grow with new followers across Instagram, Facebook, Twitter, YouTube, TikTok and other social channels with timely responses. This role will focus efforts on meaningful and helpful engagement to include reactively and proactively addressing concerns, delivering helpful guidance and motivation, identifying opportunities for social engagement, and providing insights and recommendations based on community conversation.

Job Duties and Responsibilities:

  • Own the Life Time community management program and ensure the brand provides best-in-class member service experiences on social media. Independently manage the expeditious review of and responses to the vast majority of social media questions, comments, love and concerns received by Masterbrand Life Time social media channels and groups. 
  • Manage our user-generated content program. Be the primary contact with social users asking for permission to use their content and develop processes to catalogue and socialize photos, videos and testimonial comments within the marketing and communications teams. 
  • Lead the discovery of real-time opportunities with members and influencers in our community and enact action plans to engage. Responsible for deep listening via hashtag tracking and social searches. Run surprise and delight programs. Develop strategies to drive priorities of brand and membership teams. 
  • Be the primary owner of the social media community management platform and establish new processes as needed for the Masterbrand social pages and club-level Facebook pages. Meet monthly and more frequently, as needed, with the Sprinklr account team. Cultivate community management best practices for the brand. 
  • Serve as the Facebook group admin, regularly develop and publish posts to drive engagement, monitor conversations, and report on outcomes. 
  • Triage and escalate complex questions as needed in a timely manner. 
  • Deliver monthly and ongoing reporting of social listening and community management efforts. Continually learn and improve efforts. 
  • Opportunity to contribute to the greater organic social media team in brainstorming and strategy meetings to develop content and influencer strategies that increase engagement. Stay abreast of trending topics, news and social trends and propose “social first” activations.

Position Requirements:

  • Bachelor’s Degree in a related field 
  • 1-3 years of relevant experience in social media, communications or marketing. 
  • Proficient familiarity and user experience with Facebook, Instagram, Twitter, YouTube, Snapchat and TikTok. 
  • Establish and adjust priorities in a fast-paced work environment with a team-oriented, collaborative and resilient mindset.

Preferred Requirements:

  • Experience with Sprinklr, or other similar Customer Experience Management tools. 
  • Past experience in fitness, nutrition or wellness industries.

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