Social Media Consultant

Inspiring patient stories. Health tips and recommendations from nationally recognized experts. Transformational philanthropic gifts that improve the lives of children. These are just a few examples of the types of content and stories the Social Media Consultant helps leverage to engage with families across all of Children’s Wisconsin’s social media accounts.

Children’s Wisconsin is looking for a self-motivated, highly-skilled, creative communications professional to fill a key position on the Marketing and Experience team. If you thrive on creating fun and engaging content, enjoy testing emerging platforms like TikTok, and love the idea of improving the lives of kids – this position is for you!

This person will help train and mentor teammates in social media management tools to more efficiently utilize channels. They also will work across Marketing and Experience to help develop content, create advertising strategies, manage social media followers and generate metrics and reports that demonstrate success.

Apply today to join a hard-working, fast-paced, team-oriented environment that values diversity and inclusiveness. Work options include in-person and hybrid; On-site work is required to capture content. Position includes rotating evening and weekend social media monitoring and support for on-call staffing.

• Exhibits guiding behaviors that reflect our values and support our mission and vision.
• Responsible for monitoring current social media trends and emerging platforms and for deciding how to allocate budget and staff time to support our social media strategies.
• Responsible for the management of Children’s Wisconsin social media community across all platforms, requiring independent judgment in how to respond to and interact with families and community members.
• Responsible to train and support other team members who also support social media efforts.
• Develops social media monitoring strategies, budgets and vendor relationships.
• Leads strategies, plans and tactics for social media as a key part of the overall communication and marketing plan for the health system.
• Identifies key social media metrics and disseminates data that informs content and advertising decisions related to social media.
• Builds relationships and knowledge of Children’s Wisconsin to identify, capture and create compelling and engaging social media content that supports marketing initiatives and strategies that includes copy, photo and video components.
• Manages and repurposes content across multiple social media platforms including Facebook, Instagram, Twitter, TikTok, LinkedIn and YouTube. 
• Serves as a member of the team that provides rotating on-call monitoring and management of social media platforms.
• Independently engages with social media followers without direction from department leadership.

• Bachelor’s degree in communication, journalism, public relations or related areas of study.
• Minimum of seven years of experience in external communication or a related role, of which five years must include supporting social media efforts.
• Experience in leveraging social media management tools such as Hootsuite or Sprout Social.
• Demonstrated abilities in negotiation, collaboration and leadership coaching.
• Exceptional written, verbal and visual communication skills, including video production.
• Issues management communication experience preferred.

Total Rewards is our investment in you. We believe in rewarding our employees for their good work and the impact they have on the lives of kids and families. The components of our Total Rewards program – compensation, benefits, culture and well-being – help us attract, motivate and retain the best employees.