Overview:
The Social Media Content Lead is responsible for developing, implementing, and overseeing a well-defined social media strategy to foster mutually-beneficial growth and acquisition strategies with current and new customers in the Dental and Veterinary space.
The Social Media Content Lead will develop original, relevant content for organic audiences in order to increase followers and engagement, increase referral traffic, and impact business strategies, while leading day-to-day oversight of two social team members. This person will work closely with the team to design creative ways to engage current and prospective audiences, increasing Patterson brand awareness and impacting online commerce.
In this role, success of the Social Media Content Lead will be defined by the measurable correlation between relevant content, high-quality types of content and the increase in platform followers and audience segments, engagement, attributed revenue, and referral traffic year-over-year.