Social Media Coordinator

American Medical Association

The American Medical Association (AMA), a nonprofit, is the nation's largest professional Association of physicians. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.

As an employer, we are dedicated to many efforts, including employee learning and development, social responsibility, diversity and inclusion and wellness.

Our well-defined culture has strongly impacted the prosperity of our organization. Our foundational values of Respect, Integrity, Innovation, Impact, Collaboration, Agility, Equity, and Trust are at the core of our efforts and continue to shape the success of the AMA.

Position Details

Social Media Coordinator
Chicago Illinois
Chicago, IL

We have an opportunity at our corporate offices in Chicago, IL for a Social Media Coordinator on our Periodical Publishing team. Candidate will execute day-to-day social media marketing efforts to build strong online communities, grow AMA Ed Hub social channels while meeting assigned goals, collaborate with Marketing Director to identify new programming and campaign opportunities and execute them across social networks. Additionally the role will include the chance to coordinate effective social, paid and content marketing activities that align with goals, timing and budgetary expectations, as well as monitor, analyze and report on social performance and set up and analyze listening reports.


Social Media and Community Engagement

  • Coordinate the creation and deployment of the social media editorial calendar, with a focus on maintaining a consistent brand voice, both visually and through messaging, including coordination of reviews/approvals. 
  • Write, upload and QA monthly as well as ad hoc manual posts through social media platform (Sprnklr) 
  • Support the initiation of new social channels whenever appropriate (eg. Instagram). 
  • Identify operational efficiencies to ensure AMA Ed Hub social channels get the most exposure/engagement 
  • Update social media SOPs to reflect identified processes improvements. 
  • Stay up-to-date on social media best practices and industry trends, including researching new platforms 
  • Daily monitor of accurate deployment of all posts. 
  • Coordinate resolution of possible issue encountered. 
  • Engage with and activate AMA Ed Hub social influencers, monitor users’ engagement / comments and, when appropriate, address comments in accordance with AMA Ed Hub guidelines. 
  • Support the creation and deployment of social assets for use by influencers, and ensure alignment with editorial calendar, marketing plan, and business unit objectives. 
  • Assist marketing team in actively engaging social audience around key virtual events / webinar and speaking opportunities involving AMA Ed Hub.

Execution of Paid Media Efforts

  • Day-to-day execution of paid campaigns which may include SEM, paid search, display and paid social, native ads, etc. across channels for both internal and external educational content, within budget. 
  • Work closely with the marketing team to coordinate campaign calendar and scheduling of paid programs 
  • Execute paid search campaigns, ad groups and develop keyword lists 
  • Coordinate, update and deploy display banners on AMA Ed Hub platform via ad server

Analytics and Reporting

  • Set up dashboards, monitor performance of manual, auto and paid social media efforts (including content/topics, visuals/messaging, audio/video posts), to optimize engagement results and grow channels. Report out weekly, quarterly, monthly, and campaign-based performance of social media programming. 
  • Maintain historical record of social media performance, including top performing tactics and benchmarks.


  • Bachelor’s degree required, in marketing, communications or a related field (if not in those related fields, 3+ years of work experience in social media/digital marketing) 
  • At least 2-3 years of relevant work experience in social media required 
  • Relevant, proven experience growing and engaging audiences across key social media sites required, including experience on Facebook, Twitter, and Instagram. 
  • Experience with LinkedIn and YouTube preferred 
  • Experience working with cross-functional teams, external agencies, and business unit stakeholders required 
  • Familiarity with one or more social media listening and content distribution platforms required 
  • Min. 2 yrs experience in more than one digital paid media disciplines (SEM, Display, Paid Social, Native Advertising, Google Search, PPC etc.) required. 
  • Google Ads and Facebook Ads experience preferred 
  • Strong verbal and written communication skills required 
  • Visual creation experiences preferred 
  • Experience using web analytics and reporting tools preferred

The AMA offers competitive salaries, including an incentive plan; excellent benefits and progressive technology. Our office is a business casual environment and we respect work-life balance. The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.

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