Social Media Enablement Specialist


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3M helps make it possible for many other companies to do what they do.

At 3M, we produce a mind-bending 55,000 products. Our technology expertise started over 100 years ago with ceramics, turning minerals into sandpaper. This expertise has grown to span 46 technology platforms, with thousands of products and applications.

Our scientists are experts at combining our core technologies to invent a surprising range of products. Our people and our products reshape the way we live our lives every day.

From celebrating new ideas to uncovering fresh uses for tried and true products, 3M solves problems for people, for communities and customers around the world.

Position Details

Social Media Enablement Specialist
Twin Cities Metro
Maplewood, MN

3M is seeking a Social Media Training & Enablement Coordinator for the Corporate Affairs team located in Maplewood, MN. At 3M, you can apply your talent in bold ways that matter. Here, you go.

Job Summary:

The person hired for the position of Social Media Training & Enablement Coordinator will help advance 3M brand and reputation by enabling employees across the company to use social media effectively. The major responsibilities in this role include leading the global social employee advocacy program and managing general social media training. The person hired for this role must be a self-starter and a great team player. She/he must also be comfortable with both strategic thinking and daily execution. She/he must possess a strong passion for social media, technology and communications.

This position provides an opportunity to transition from other private, public, government or military environments to a 3M career.

Primary Responsibilities include but are not limited to the following:

  • Manages social media training and enablement for employees. This includes but is not limited to in-person or online training to executives, marketing, sales, communications and other groups. 
  • Manages the social employee advocacy program, which includes oversight of the social employee advocacy tool, coordinating training for new users and maintaining the relationship with the tool supplier. Provides support to primary stakeholders and owns onboarding process (including partnering with international area leads on program deployment). Responsible for ongoing program and platform maintenance, providing monthly feedback and reports to appropriate stakeholders, addressing platform issues, approving content, and meeting weekly with the tool provider. 
  • Additional responsibilities include managing internal employee social media training and communications sites. 
  • Minimal work direction needed, highly skilled and knowledgeable to the position and provides best practice sharing within work group. Has ability to prioritize and execute tasks, with working knowledge of employee advocacy programs.

Basic Qualifications:

  • Possess a bachelor’s degree or higher (completed and verified prior to start) from an accredited institution 
  • Minimum of three (3) years of professional social media experience, with emphasis on training and enablement 
  • Minimum of one (1) year of project management experience

Preferred Qualifications:

  • Masters Degree
  • Experience working with social employee advocacy programs 
  • Experience designing and delivering training 
  • Experience working with social media content 
  • Experience with technology deployment 
  • Experience with sharepoint site management 
  • Experience working in a corporate environment 
  • Excellent verbal & written communications 
  • Self-starter 
  • Great attention to detail 
  • Ability to proritize effectively 
  • Great team player

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