Social Media Manager

American Veterinary Medical Association

Located in Schaumburg, Illinois, with an office in Washington, D.C., the AVMA is structured to work for its members and acts as a collective voice for its membership and for the veterinary profession. The AVMA provides many benefits to its members, including information resources; state and federal advocacy; opportunities to address issues affecting policies that govern the profession and practice of veterinary medicine; continuing education opportunities; quality publications; and discounts on personal and professional products, programs and services. The work of the AVMA is carried out by a dedicated staff of over 170. The organization is governed by an 18-member Board of Directors and has a $50M+ annual operating budget. Throughout the organization, we take pride in knowing that we make a difference. The AVMA provides excellent employee benefits, including generous health insurance, retirement and paid time-off plans. We enjoy a supportive, friendly and comfortable work environment where work/life balance is evident at every level. We work hard, grow and have fun! For more information, please visit www.avma.org.

https://www.avma.org

Position Details

Social Media Manager
Job
Full-time
Office/WFH
100% remote
4/10/2023
Northern Illinois
Schaumburg, IL

The American Veterinary Medical Association (AVMA), the national nonprofit association established in 1863 that represents more than 100,000 veterinarians working in private and corporate practice, government, industry, academia, and uniformed services, is seeking a Social Media Manager to join our Marketing and Communications team, located at our Headquarters office in Schaumburg, Illinois – a northwest suburb of Chicago. The AVMA’s mission is to lead the profession by advocating for its members and advancing the science and practice of veterinary medicine to improve animal and human health.

Reporting to the Assistant Director of Digital and Social Media, the Social Media Manager will be responsible for executing social media strategies that advance AVMA’s ability to promote the veterinary profession, inform the public, enhance the AVMA brand, engage members and enhance overall member experiences. This position manages the AVMA’s social media portfolio of more than 600,000 followers, including Facebook, Twitter, Instagram, LinkedIn, and YouTube. In close collaboration with internal partners, they will execute social media strategies that include writing and editing, social media monitoring, campaign ideation, measurement and reporting, and scheduling social media ads. The role must be able to create creative campaigns with strategic messaging that resonate with the AVMA membership, the veterinary profession, stakeholders, and the general public.

To be successful in this role, you must be supportive of AVMA’s commitment to Diversity, Equity, and Inclusion, customer service oriented, highly collaborative, and passionate about AVMA’s mission. Additional qualifications include:

  • Bachelor’s degree in marketing, communications, technology, public relations, or related fields is required. 
  • Minimum of 5-years communications experience, including relevant experience in executing social media strategy. 
  • Energetic and creative, and able to think of unique approaches to communicate with a range of audiences. Proven experience managing social media platforms, developing strategies, leading campaigns, and using social media best practices. 
  • Solid understanding of digital content strategies. Outstanding written and verbal communication skills, including proper grammar and punctuation. 
  • Experience with managing and executing Facebook, Instagram Live events and/or Twitter Chats. 
  • Strong team building and project management skills. Excellent interpersonal skills and able to interact with all levels within the organization, as well as external contacts. 
  • Strong organizational skills, including the ability to handle multiple assignments while meeting deadlines. 
  • Preferred experience with Google Analytics and video editing software. 
  • Understanding of design best practices and emerging trends desired. 
  • Must be proficient with PC (MS Word and Excel); and Canva. 
  • Ability to occasionally work outside of normal business hours; and travel on behalf of the Association, as needed. 

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