Social Media Manager

Boelter + Lincoln

Boelter + Lincoln is a full-service advertising agency located in Milwaukee's Third Ward. We take client relationships personally, and create work that hits consumers in the same way. We’re looking for people passionate about strategy, unexpected solutions, and ultimately getting results.

Selected as One Of The Best Places To Work by Milwaukee Business Journal, B+L’s staff tenure is almost twice the industry standard, which tells you a lot about our company culture. We believe strongly in a healthy work/life balance.

Position Details

Social Media Manager
Southeast Wisconsin
Milwaukee, WI

Boelter + Lincoln is seeking a Social Media Manager (SMM) that is an organized, energetic and persuasive individual who will lead client strategy for organic social media and influencer marketing campaigns, and support content marketing and earned media campaigns. 


  • Develop innovative organic social media strategies and campaigns for clients
  • Create written, video, audio and visual content for organic social media and content marketing
  • Plan, negotiate, brainstorm with and manage influencer marketing campaigns, budgets, timelines and deliverables
  • Provide monthly, quarterly, and annual reports on organic social and influencer campaign efforts, including engagement, reach and other ROI measures
  • Help execute earned media campaigns targeted at both B2C and B2B media outlets
  • Write and edit AP Style media communications copy (including press releases, fact sheets, and e-newsletters, blogs and proposals) as needed
  • Manage budgets, timelines and execution for various PR and social media clients
  • Active involvement in the research, proposals, presentations for new business pitches
  • Must be able to solve client communications problems, counsel clients on social media and develop/grow solid business relationships with them 

Measures of Accountability:

  • Grow online communities for clients, as well as increase the reach and overall ROI of client social media and influencer marketing campaigns (using standard KPIs) 
  • Help grow agency billing in organic social media, influencer marketing and PR 
  • Maintain a working knowledge of media, influencer, and social media software 
  • Accuracy and timeliness in execution of assigned tasks 
  • Expert understanding of social/interactive marketing and media relations principals 
  • Agency commitment: demonstrate loyalty to the agency and undertake non-account-related agency tasks/functions for the good of the agency 
  • Maintain positive, cooperative relationships between agency and clients
  • 4+ years of relevant experience 
  • Bachelor’s degree, preferably in public relations, journalism, mass comm or marketing 
  • Thorough understanding of all social media platforms and management tools
  • Ability to understand multiple clients’ products/services, competitive sets and target audiences (B2B and B2C) 
  • Working knowledge of fundamental PR principles, including AP Style writing 
  • In-depth experience utilizing organic social media, content marketing and other digital platforms to reach desired target audiences and grow online communities 
  • Proficient with Microsoft Office suite, Sprout Social, Klear and Cision platforms 
  • Experienced and comfortable pitching media and influencers by email and phone 
  • Strong work ethic, well organized, strong planning skills, exhibits sound judgment

Boelter + Lincoln offers a competitive compensation package. Salary will be tailored to the candidate based upon their experience and capabilities.

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