Social Media Manager

Eastbay is searching for an innovative leader who has the creativity and drive to manage Eastbay’s growing social media presence by conceptualizing, creating, executing and measuring strategic social media campaigns to grow customer relationships, awareness and affinity for the Eastbay brand.

The Social Media Manager:

• Provides comprehensive, primary leadership from the beginning to the end of the social media process
• Designs overall social media strategy in cooperation with the Eastbay Marketing Director and Sr. Manager of Brand Strategy
• Measures and monitors the impact of social campaigns on various key social engagement performance indicators, including gross impressions, Facebook likes, Tweets, sweeps entries, click-throughs to Eastbay.com, etc.
• Prepares and presents reports for management on social campaign plans and results
• Ensures that social campaigns are always harmonious extensions of key Eastbay brand campaigns, especially during Spring Sports, Fall Sports and Winter Sports timeframes
• Ensures that the tone and voice of social media is synced with the overall Eastbay brand position and target market
• Engages effectively with cross-functional teams (category managers, web merchandising, purchasing, IT, etc.) and collaborates on the development and execution of social campaigns
• Attends and contributes to quarterly, category-level (e.g. cleated, basketball, casual) marketing planning meetings, sharing social results and social campaign plans for the subsequent quarter
• Periodically attends events to capture and generate event-related social content on behalf of the Eastbay brand
• Maintains a constant awareness of key seasonal product stories, vendor and style trends in the athletic footwear and apparel space
• Monitors and reports to management on competitive social media activity
• Manages the social media staff

Qualified Candidates will have:

• A thorough knowledge of Facebook, Twitter, Instagram, Pintrest, YouTube and other emerging social media sites, their different user groups and roles in the social conversation
• Extensive, continuous engagement with, and deep passion for, social media
• A personal inventory with a bias toward socialization, communication and relationship building, with the ability to drive vision and social strategy
• A hunger for life-long learning, in this field of exceedingly rapid change
• Self-starter qualities and the vision of an entrepreneur
• A Bachelor’s degree in business, marketing, communications, public relations or related field
• Five to seven years of professional experience, including three to five years in social media

Eastbay is located in Wausau, Wisconsin - in the heart of the Wisconsin River Valley. Wausau offers beautiful changing seasons, outdoor activities year round, great schools, friendly communities and easy commuting.This is an opportunity to shape the future of Eastbay.

If you’re up for the challenge, apply now!