Social Media Manager

Reporting to the Director of Strategic Communications, this position manages three Social Media Specialists and is responsible for casting vision for social media marketing strategy and execution for ministries, departments, and campaigns across Moody Bible Institute. This position is responsible for growing Moody’s social media presence across social media channels, driving online engagement, incorporating strategic communications messaging, and building brand awareness and a positive digital reputation with external audiences, ministry partners, and donor constituents.

Essential Functions:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

• Maintain and uphold Moody Bible Institute’s social media standards and best practices. 
• Manage social media calendar, content marketing efforts, and campaign strategies, as well as workload and expectations for Social Media Specialists. 
• Ensure cohesion across all social media channels of strategic communication messages. 
• Manage Moody’s Sprout social media platform, Canva design tools, and other enterprise level software programs for social media. 
• Increase Moody’s visibility and deepen relationships with key audiences on Facebook, Twitter, Instagram, YouTube, LinkedIn, Snapchat, TikTok, etc. 
• Conduct social media audience outreach and insight within existing and new social media platforms. 
• Develop and update best practices to ensure Moody social networks meet organizational goals and provide a venue for quality engagement with constituents. 
• Monitor, evaluate and report on social media activity and conversations, tracking trends, evaluating the performance of initiatives, and identifying threats and opportunities. 
• Monitor competitive presence. 
• Support social media administrators and their departments across Moody to enable them to be more effective in their social media execution. 
• Recommend social marketing strategies and initiatives to improve online engagement, increase the performance of marketing communications, grow revenue, and support the Moody brand. 
• Optimize social media content for search engine visibility.
• Advise leadership and executive teams on social media trends, best practices and recommendations. 
• Perform other duties as assigned.

Minimum Requirements:

• Three to five years of experience in managing key social media platforms and initiatives 
• Strong written and verbal communications skills and abilities 
• High level of attention to detail 
• Experience and success in managing social media channels and communities 
• Bachelor’s degree or higher in related field (Journalism, Communications, Public Relations, English, Marketing) 
• Authorized to work in the US legally, without sponsorship

Preferred Requirements:

• Experience in social media marketing 
• Work effectively in a fast-paced environment 
• Think, plan and execute across multiple tasks with minimal supervision 
• Measure and report on project goals and objectives 
• Higher education experience 
• Good knowledge of SEO and social media analysis tools like Sprout Social and Google Analytics 
• Experience working in a team environment, and managing a team 
• Experience developing and implementing social media strategy and campaigns