Position Purpose Summary:
The Social Media Manager is responsible for developing and managing PCA’s presence on social media by creating visually appealing and thought-provoking content that increases brand awareness and promotes stakeholder engagement. S/he will be responsible for the development, execution and overseeing of all paid, earned, and owned social media strategies to attract customers and grow the business.
The Social Media Manager has a passion and the creative/analytical ability to connect with current and future customers with the ultimate goal of turning followers into customers and customers into advocates.